Nature Hacks to Discover Life’s Purpose 

There is no denying it — the outside can be messy. Bugs can be a nuisance, dirt and mud can worm their way into shoes, and, at times, the sun can be an unforgiving ally. But beyond these inconveniences, nature is an uninhibited escape, and, for some, a place for inner discovery.

In a world dominated by the Internet, TV and smart phones that buzz constantly with alerts, it is no wonder that so many people struggle to truly understand what their purpose in life is. Distractions are everywhere, all constantly clawing and begging for attention. When that soft tone buzzes in another alert from the smart phone, it is typically hard to say “no.”

Nature provides an escape from these distractions. There is no wi-fi, no televisions and no deep voices crooning through speakers at a coffee shop. Ready to put this distraction-free environment to your advantage? Try out these nature hacks.

  1. Go hill rolling. If your usual sledding hills are bare from the warmer winter temperatures, put it to good use for another purpose. Make sure your path is clear of dangerous debris, then lie down, cross your arms and roll!
  1. Hit the trails. Find the nearest forest or mountain and set out on an exploratory hike. Pack plenty of water and sunscreen and take along a notebook. Find a nice place to sit along the trail and spend some quality time with your mind. Write down any and everything that comes to mind.
  1. Lace up your running shoes. Most runners now use smart phone apps to track their run distance and measure their average mile time. At least once, leave the phone and earbuds at home, and let your mind wander while your feet pound the pavement. You might be surprised what you discover about yourself while your body is busy with physical activity.

Smart phones have undoubtedly added significant value to our daily lives, but there is something integral that is lost when surrounded by an endless stream of distractions. For a few minutes at least, turn the phone off and try out a nature hack to not only better understand yourself but also your purpose.

Mobile Strategies You Need to Know in 2016

Are you putting mobile technology and content on the back burner? Without a focus on the customer experience, consumers might be doing the same to your business.

Data from 2014 demonstrated that consumers are already using tablets and smartphones for roughly 60 percent of all digital media usage. That number shot up from only 50 percent the year before. And by 2017, it is estimated that mobile devices will be used for a whopping 91 percent of Internet use.

Currently, a well-designed and easily navigable mobile site is sufficient for most customers, but it might not hold up to the rapidly changing standards of the future. Blogs that take longer than a few minutes to skim, small menus and slow-to-load graphics can tank a business by turning away more than half of prospective customers. When going mobile, think streamlined:

 

  • Content is still important. Keep blogs valuable and informative, but brief. 
  • Keep graphics to a minimum. Use them only when really needed or risk bogging down load times.
  • If you have a difficult to remember URL or just too much information to fit into a mobile website, an app might better suit your business’s needs.

 

Mobile users are no longer a minority section of consumers, and with the consumer market more empowered than perhaps ever before, ignoring them can be a costly business move. Instead of skirting the world of mobile business, bring together a team of knowledgeable members and make sure that your customers can feel secure surfing your website no matter what device they use to access it.

4 Considerations for Creating a Growth Strategy 

Most people know at least one “big dreamer” who swears up and down that one day he or she is going to make it big and start raking in the money. Aside from unbridled enthusiasm, big dreamers tend to have another thing in common — a low success rate.

Dreaming is all good and well, but without action those dreams are destined never to go any further than the heads in which they originated. Accumulating wealth takes a considerable amount of drive and dedication and is less of a care-free walk through the woods and more of a carefully plotted road trip with pre-planned pit stops with all of the gas stations carefully flagged on the map. There is a phrase for this in the world of wealthy business owners:  Developing a growth strategy.

While diversifying income is an important aspect of creating sustainable wealth growth, business owners with real wealth as an end goal have the drive to take business up a notch and increase profits. Miracle grow does not exist for business, but detailed growth strategies lay a clear plan of action for increasing sales and reaching even more consumers. The following can be found in any sound growth strategy:

  1. Product development. Is there an opportunity to present a new product to the market? Could current products need a facelift or overhaul? Sometimes new packaging and an updated piece of strongly written copy are enough to breathe new life into withering products.
  1. Market penetration and saturation. The target market should be clearly outlined in the business plan, but has the business fully extended its reach?
  1. Market development. Could new markets benefit from your product? Many new businesses start small with their markets in order to minimize risk. When you’re ready to grow — expand, expand, expand!
  1. Acquisitions. Not ready to develop new products or venture into new markets? Acquiring another business can provide a hard-hitting and fast increase in profits with already established products and markets.

Embarking on new and previously uncharted business ventures is risky business, but big dreamers who choose to sit on their words have no chance of ever realizing their desires. Experienced business owners can minimize those associated risks by creating a concise growth strategy with clear guidelines and expectations for growth and the further accumulation of wealth.

4 Thoughts for Creating the Best Home Office 

The fire truck red color might look bold and innovative on the paint chip, but it is more than likely going to turn out to be nothing more than a distraction in the office. Designing a productive home office is about more than creating a picture-perfect work area. Before making any big purchases or decisions about the interior of your own home office, keep the following in mind:

  • Functionality
  • Distractions
  • Storage
  • Lighting

The end goal of a home office is not a Pinterest-worthy picture. Having anonymous Internet users fawn over your office might be a nice pat on the back, but it means little in terms of your ability to work.

Functionality

Small desks might be cute, but they usually fit a monitor, keyboard and mouse, and little else. And that adorable vintage chair? Chances are that it does not have the necessary back support for a day spent at the computer. If style is important to you, choose pieces at the crossroad of design and function. It does not matter if your office looks good if you spend most of your time in pain or frustrated at space limitations.

 

Distractions

No, you really will not be able to ignore the flat screen TV you want to put on the wall “just for breaks.” Your office is for work, so keep TVs, favorite magazines and other easy distractions out of that space. That means no storing your to-read book pile on the shelf by your desk.

 

Storage

Do you have files but no filing cabinet? Where are you keeping your extra pens and markers? Even if your job takes place entirely on the computer and over the Internet, invest in at least a few clear, stackable storage bins for on-the-fly organizing and storage needs.

 

 

 

Lighting

For better eye health, make adequate lighting a priority. Most overhead lighting is not sufficient for those who work on a computer, and the strain that this puts on the eyes can be tremendous. Even if your office sports a window or two, invest in a couple of good lamps for cloudy days or late night work.

These thoughtful considerations can help create the best possible home office that is not only functional and easy to use, but one that you are happy to report to each morning.

Common Affiliate Marketing Myths Debunked

Blogging and affiliate sales go together like peanut butter and jelly, ice cream and sprinkles, and coffee and cream. The jump from being a blogger to a blogger and affiliate marketer is neither difficult nor too risky to take, but a lot of bloggers seem deterred by the process. Some are worried that their readers will see them as sellouts, while others fear loss of control over their content.

These myths continue to thrive in the blogging community, although it is not entirely clear as to why. Here are some of the most common affiliate marketing myths and the truths about them.

Myth: Bloggers cannot be honest when taking part in affiliate marketing programs.

Truth: Many bloggers try out and then review the products for which they provide affiliate links. Of course, a completely negative review is not likely to drive clicks or sales, as readers appreciate and value truthful reviews that highlight both the pros and cons of any product. Even if a review inadvertently dissuades a reader from checking out a product, the value of an honest review typically keeps them coming back.

Myth: Bloggers who turn to affiliate marketing are just sellouts.

Truth: Affiliate marketers are a valuable part of the marketing chain, and, yes, they are compensated for their work. Far from being sellouts, though, these programs usually allow bloggers to pursue and achieve their blogging goals by allowing them to earn an income through a process that they have already honed and perfected.

Myth: Affiliate programs are just get-rich-quick schemes.

Truth: Like any business, affiliate marketers have to work long, hard hours to succeed. The best bloggers already understand the work that is required for creating truly valuable content. Those who are new to the blogging business tend to be naïve to the effort involved, leading some to sign up for affiliate programs and then become disappointed when the money does not immediately start pouring in. These individuals eventually end up writing the whole process off. Thorough research before starting any new business endeavor can help one avoid this type of disappointment or misconception.

In the end, affiliate marketing comes down to what each individual blogger makes of it. For some, this means following the money and signing up for the most profitable programs. Other bloggers fulfill their purpose by promoting only products that they enjoy or can use personally. No matter which direction a blogger decides to go, affiliate marketing can open up a new world of opportunities.

Diversification Is Not Just For Your Investment Portfolio

a woman walking in a busy city street

Everyone has heard that diversification is important to successful investing. However, most people do not realize that this statement does not only apply to financial investments but to all investments in their futures.

Diversification is important in business as well as in finance. To find an example of this, one does not have to look very far. Take Nike for example. Nike not only makes shoes; Nikes makes clothes, hats, golf clubs and nearly every other sport-related item in existence. Why does Nike make such a large variety of items? They do so because diversification equals security.

If you are a freelancer or a small business owner, diversification is even more important for you than it is for a large corporation like Nike with a strong brand and a long history of quality. However, some of you may be reading this and thinking, “A lot of small businesses sell only one product.” Would you like to bet on that? Let’s look more closely.

Let’s use a jewelry store as an example. Of course, a jewelry store sells only jewelry, right? This is not necessarily true. A jewelry store is also likely to sell watches and offer repair services. Also, the jewelry store sells a wide range of jewelry instead of only selling earrings or only selling bracelets. While watches and repairs and earrings and bracelets may not be a stretch from jewelry sales, they are both examples of diversification.

The point of these examples is to remind freelancers and small business owners to not “put all their eggs in one basket,” for lack of a better term. When freelancers spread the work they do among several companies, they do not put their livelihoods into the hands of only one company. Similarly, when small businesses diversify their offerings, they are less susceptible to problems arising in their supply chains or shifting consumer trends.

3 Hacks to Get Business and Purpose on the Same Path

Embarking into the world of online business is a great way to fulfill and truly live through a specific purpose. Owners heading up a purpose-driven business benefit from more than just profits they benefit from fulfilling and living their true purpose on a daily basis. However, the world of business can be an admittedly tricky place to navigate. Any given proposal, consideration or business deal needs to be viewed in the context of the business’s purpose, or a person can drift away from why he or she went into business in the first place.

When business and purpose are no longer aligned, it is time to take action. Follow these steps to start steering your business back toward the right path:

  1. Analyze business goals. What targets are on the horizon? New products, increased customer base, expanded business connections? Whatever they are, if they do not fall in line with your purpose, go back to the drawing board.
  2. Consider the impact your business has made. Did the business start off with a positive impact that has lessened recently? If so, focus some of those business goals on making sure that your business has the best impact it can on customers and the community.
  3. Develop a plan. It may make a great soundbite to simply say, “We’re going to get back on track,” however, not much can be accomplished without a plan of action. In what ways does your business no longer align with its purpose? How can this be addressed? How long will it take and what should be done in the meantime? Words without a plan of action rarely succeed, so make sure you know where you and your business are heading.

Re-molding a business can take time, but drifting away from a purpose usually is not an instantaneous act. While it can be discouraging when results roll in slower than expected, do not give up. For the best entrepreneurs, keeping business and purpose aligned is an essential aspect of success.

 

Ignoring Social Media? You’re Missing Out on Sales

Social media is no longer an optional aspect of marketing. A 2015 study discovered that a whopping $30 billion in online transactions originates on social media. That’s roughly half of all sales made on the Internet. In short, if a business isn’t interacting on multiple social media platforms, it is missing out.

Many small business owners tend to shy away from social media when they feel that they do not have much to share in the form of value, making the endeavor mostly a waste of time. Instead, entrepreneurs can take a tip from Vertu Marketing’s founder Tylie Eaves and create buzz for their brand in only a few minutes a day.

Eaves posts “Success in 60 Seconds” videos in which she discusses different means to business success. The videos are brief enough to capture the fleeting attention of most social media users, but she manages to provide an astounding amount of information in (roughly) 60 seconds. Charismatic and keen on eye contact with the camera, Eaves’ videos not only create buzz for her personal brand but for her company as well.

Social media experts who control and support related social media pages are invaluable additions to most companies, but in the early days of a startup, the funds are not always there to capitalize on this type of opportunity. Instead, taking a 20 or 30 minutes out of each day to dedicate to innovative social media posts is one of the best (and easiest!) ways to increase sales originating from social media and for creating the right kind of buzz around your brand.