Blogging and affiliate sales go together like peanut butter and jelly, ice cream and sprinkles, and coffee and cream. The jump from being a blogger to a blogger and affiliate marketer is neither difficult nor too risky to take, but a lot of bloggers seem deterred by the process. Some are worried that their readers will see them as sellouts, while others fear loss of control over their content.
These myths continue to thrive in the blogging community, although it is not entirely clear as to why. Here are some of the most common affiliate marketing myths and the truths about them.
Myth: Bloggers cannot be honest when taking part in affiliate marketing programs.
Truth: Many bloggers try out and then review the products for which they provide affiliate links. Of course, a completely negative review is not likely to drive clicks or sales, as readers appreciate and value truthful reviews that highlight both the pros and cons of any product. Even if a review inadvertently dissuades a reader from checking out a product, the value of an honest review typically keeps them coming back.
Myth: Bloggers who turn to affiliate marketing are just sellouts.
Truth: Affiliate marketers are a valuable part of the marketing chain, and, yes, they are compensated for their work. Far from being sellouts, though, these programs usually allow bloggers to pursue and achieve their blogging goals by allowing them to earn an income through a process that they have already honed and perfected.
Myth: Affiliate programs are just get-rich-quick schemes.
Truth: Like any business, affiliate marketers have to work long, hard hours to succeed. The best bloggers already understand the work that is required for creating truly valuable content. Those who are new to the blogging business tend to be naïve to the effort involved, leading some to sign up for affiliate programs and then become disappointed when the money does not immediately start pouring in. These individuals eventually end up writing the whole process off. Thorough research before starting any new business endeavor can help one avoid this type of disappointment or misconception.
In the end, affiliate marketing comes down to what each individual blogger makes of it. For some, this means following the money and signing up for the most profitable programs. Other bloggers fulfill their purpose by promoting only products that they enjoy or can use personally. No matter which direction a blogger decides to go, affiliate marketing can open up a new world of opportunities.