Questions For Copywriters To Ask New Clients


When you’re working with a new client as a copywriter, it’s important to understand exactly what the client wants. By asking the right questions, you can create content that helps your client reach their goals. It’s helpful to do some research on your client before you consult with them about the job, so you know more about what they do and their target market. 

Asking the right questions

Know what your client expects of you, especially when it comes to how many articles they want and how much time you have to complete each assignment. Ask if they have samples from previous projects that they want you to emulate. Be sure to know if there is any information that must be included or excluded in each article. Your client should be able to tell you the demographics of their target audience, which can help you when you’re creating content to engage that audience. Be sure to have defined expectations so you know exactly what your client wants.

Ask for feedback

No one enjoys getting negative feedback, but learning from your errors can greatly improve your skills as a copywriter. Be sure your client knows you’re open to all feedback, whether positive or negative and give them an opportunity to provide immediate feedback, as well as a long-term assessment based on how well your content accomplished their goals. You may wish to send your clients surveys or polls with general questions about your work to better understand what they liked and what they thought should be changed. 

The goal of a good copywriter is to sell their clients’ products, ideas, or services. When working with a new client, it’s important to understand their goals and their target market. Ask questions so you’re aware of what they expect. Once you submit your work, ask for feedback, and use it to make the changes needed to improve your work. 

Technology Has Led To Informality In Writing


The frequent use of technology in everyday life has many benefits. Technology has greatly changed the way we communicate with one another, making it easier in some ways, while also creating some new challenges. Between social media and the daily use of cell phones for texting, it’s easy to reach friends and family any time of day. But this casual way of communication has also led to a very informal way of written communication. Many people disregard grammar, spelling, and punctuation rules when using digital communication methods. While this isn’t necessarily problematic, it could cause issues when you need to communicate in a more formal way.

Casual communication methods can make us lazy

If you’re sending a quick text to your spouse or a close friend, you may not worry about writing complete sentences with proper spelling and punctuation. It’s much easier and quicker to write a shorthand note using emojis, slang, and abbreviations when you communicate with others in an informal way. The problem arises when you forget the right way to construct a sentence, which is not uncommon for those who frequently use digital communication methods. 

Remember the rules of writing

Casual writing with slang and without proper punctuation and spelling is not appropriate for some occasions. When it comes to communicating professionally, it’s important to remember the rules of writing. If you struggle with those rules, don’t be hesitant to use an online program that helps you find and correct mistakes. Submitting content with spelling, grammar, or punctuation errors doesn’t present the best image to colleagues, current employers, or potential employers. 

Casual writing is used frequently during digital communication. While it’s fine when you’re writing to close friends or family members, it doesn’t present a good image in a professional setting. To keep your writing skills up to par, practice writing with good grammar, avoid misspellings, and use punctuation as needed. A digital program that helps you correct mistakes can work well for anyone who struggles with remembering formal writing guidelines. 

Creating A Copywriting Portfolio Can Help You Find New Clients


Freelance copywriters are frequently on the lookout for new clients to work with. But to find new clients, you need to be able to showcase your talents. One of the best ways to show potential clients what you can do is to keep a current copywriting portfolio. Your portfolio shows your creativity and knowledge as a writer. A good portfolio should contain samples of all the types of content you have experience in writing. With modern technology, it’s easy to create a virtual portfolio that you can send to potential clients with the click of a button.

What to include in your portfolio

Your copywriting portfolio should showcase you as a writer. Consider your talents and some of your favorite pieces as they likely say a lot about what you’re good at. Include a variety of pieces based on word count, format, and topic. Know your strengths as a writer and include content based on what you’re good at. Be sure to include information about your capabilities and interests in a brief introduction to your portfolio.

Styling your portfolio

With a digital portfolio, the options for customization are virtually endless. It is important however to consider the clients you’re pitching to when creating your portfolio. If you work in a specific niche, cater your portfolio style to that. Otherwise, it’s best to keep things simple and more generic. Make sure all the information is easy to read and be sure to triple-check for errors before sharing your portfolio with potential clients. 

As a copywriter, you must learn to sell yourself to potential clients. One of the best ways to showcase your best work is through a portfolio. Be sure to include a variety of different types of articles in your portfolio. Start with a brief introduction that talks about yourself and your experience. You may also want to include information about professional awards or honors that you have received. Most importantly, you want your portfolio to stand out for the right reasons, showing potential clients why they should choose you.