Ignoring Social Media? You’re Missing Out on Sales

Social media is no longer an optional aspect of marketing. A 2015 study discovered that a whopping $30 billion in online transactions originates on social media. That’s roughly half of all sales made on the Internet. In short, if a business isn’t interacting on multiple social media platforms, it is missing out.

Many small business owners tend to shy away from social media when they feel that they do not have much to share in the form of value, making the endeavor mostly a waste of time. Instead, entrepreneurs can take a tip from Vertu Marketing’s founder Tylie Eaves and create buzz for their brand in only a few minutes a day.

Eaves posts “Success in 60 Seconds” videos in which she discusses different means to business success. The videos are brief enough to capture the fleeting attention of most social media users, but she manages to provide an astounding amount of information in (roughly) 60 seconds. Charismatic and keen on eye contact with the camera, Eaves’ videos not only create buzz for her personal brand but for her company as well.

Social media experts who control and support related social media pages are invaluable additions to most companies, but in the early days of a startup, the funds are not always there to capitalize on this type of opportunity. Instead, taking a 20 or 30 minutes out of each day to dedicate to innovative social media posts is one of the best (and easiest!) ways to increase sales originating from social media and for creating the right kind of buzz around your brand.

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