If you own a small business or have dreams of stepping into the world of entrepreneurship, you know how important it is for your operation to have its own unique identity. The best and fastest way to establish this identity is to be very intentional with your marketing and branding, right out of the gate.
Branding is the way that your business says, “Get to know me!” to the rest of the world. From your logo to the graphics on your website, every visual aspect of your business should fit beautifully into a single, thoughtful theme. But, if you are a small business owner, branding could be the furthest thing from your mind. Do you feel as if you’re too busy or intimidated by the cost of professional marketing support? Never fear. There are some simple steps that you can take to start moving in the right direction.
- Pay for a one-time analysis of your website
- Unify operations of all social media accounts
- Have a logo made by a real professional (NOT a clip-art logo made by your well-meaning uncle)
- Be engaging on social media
- Work with a professional to establish a strong online presence
- Start a blog, go live on Facebook, etc.
There are very easy, non-intimidating ways that you can brand with intention. Seek professional help in areas where you may not be as proficient—this may not be as expensive as you expect and could add incalculable value to your small business.
At Vertu Marketing, this is what we do. We work with business owners who need to overhaul their website or simply want feedback on their social media interactions with clients. Ask questions and get help from people who know what they are doing—an effective marketing strategy is important. You don’t have to do it alone.