Month: November 2021

In the process of establishing your career and pursuing your goals, it is easy to overlook certain things. If you are caught up in your career, you may let your health needs slide, skipping meals, skipping workouts, consuming too much coffee or not getting enough sleep. While it may feel like your schedule and the demands of your job do not allow you to have the time to take care of yourself, your health should always be a priority. In fact, prioritizing your health is actually good for your career.

Your health is one of the most priceless gifts you have. It is important to treasure and protect it to the best of your ability, regardless of how busy you are or what is currently happening in your career. Taking care of yourself will help you be a better boss, employee, entrepreneur, business owner, thinker, dreamer and doer. Simple ways you can protect your health during some of your busiest seasons include:

• Schedule workouts a few times per week, and do them first thing in your day so other things don’t get in the way.
• Choose a meal subscription service focused on healthy meals so you don’t have to spend time and energy on meal planning and grocery shopping.
• Eliminate the temptation to stress-eat junk food by stocking your workspace with healthy foods and drinks.
• Turn off your phone after a certain hour, and don’t sleep with it in the bedroom. Set a bedtime for yourself, and get sufficient sleep.

When you sacrifice your health, you are sacrificing your ability to think, work and pursue your career goals to the best of your ability. Prioritizing your health will help you avoid long-term consequences and allow you to function at your highest level regardless of the type of job you have and busyness you experience because of your work.

The last two years have presented significant challenges for every business in every type of industry. Resiliency and tenacity has been a necessary part of surviving the challenges of the COVID era, but these are also traits that will continue to be necessary for success in the years ahead. Things will continue to change, and even the new normal will continue to fluctuate. It is critical to plan now for the unexpected.

Businesses that made it through the last two years likely had to make sharp adjustments in a very short amount of time. Shifting operations online, working remotely, offering curbside pick-up and other creative measures allowed many companies to be profitable during a difficult time. While many things are returning to normal, it will still be important to be able to pivot quickly. Some ways to prepare for the next set of unexpected circumstances include:

• Plan ahead, and have these plans written down and easily accessible.
• Evaluate what worked for you in the past, and make adjustments as needed.
• Work on your website, and build engagement through social media.
• Plan for ways for employees to work if operations need to drastically change.
• Ask your customers for feedback on your business operations during COVID.
• Get everyone involved when making a strong contingency plan.
• Remain positive, even when planning for negative events.
• Start saving now so that you have a financial cushion in case you need it.

While the future is unpredictable, you can take steps now that will allow you to face an unknown possibility with confidence. No one fully understood the extent to which COVID would affect our lives, but now you know what will be required if something like that happens again. Plan now for how you will achieve continued success even in the midst of disruptions and unexpected events.

The holiday season is fast approaching, and these few months offer businesses of all kinds the opportunity to reach new customers and boost profits before the end of the year. While it is a busy time of year, it is also one of the best times to attract new business and engage with new parts of your target market. Running a successful advertising campaign centered on social media use requires a bit of planning and developing a strategy that will bring in the most views.

In order to do this, the planning should start now. It is most prudent to begin planning for a holiday season campaign in early fall, but it is not too late to move forward with this with careful, quick thinking. If you want to put together a quick yet effective advertising campaign to begin rolling out in the next few weeks, the following questions can help you get started:

• What is currently working best for you on social media?
• What is your target market looking for during the holiday season?
• How will your business meet a specific need?
• What new products and services are you currently offering?

The answers to these questions can help you identify the right direction for your campaign. In terms of the actual implementation of plan, you will benefit from leveraging multiple types of platforms in order to reach the most people. Facebook and Instagram offer free marketing opportunities as well as budget-friendly targeted ads. TikTok and Instagram Reels also provide the opportunity to use videos as part of your campaign.

Don’t let the holiday season pass your business by without taking advantage of the opportunity to grow and boost sales through an effective advertising campaign. Through the effective use of social media, you can run a successful advertising effort that will propel you toward more success in the new year.