Are your video marketing efforts falling flat? Do you feel like you are putting in a lot of work for little to no reward? Videos are a unique and effective tool you can use as a component in your digital marketing plan, but it’s important you do it the right way. If you aren’t seeing much success with it, maybe it’s time to rethink your approach.
One reason why your video marketing strategy may not be very effective is because you haven’t identified your target audience yet. If you are marketing to the wrong people, even the best, highest quality videos won’t be very effective. You need to identify who is most likely to buy your product or benefit from your services.
Your videos should be a way to tell your brand and company’s story. Videos can be informative, but if they feel like an obnoxious product pitch or boring lecture, most people won’t receive them very well. You can blend a data- or facts-driven approach with success stories, behind-the-scene glimpses into your business and personal experiences.
To succeed in video marketing, it is also important to optimize your videos. Figure out which keywords work best, keep titles short, add links to your website and make sure your videos are optimized for mobile users. The more thoughtful you are with your videos, the more likely you will be to have success with your overall digital marketing strategy.
Video marketing requires you to be intentional and specific with how you use your content. If you are struggling with this particular part of your marketing plan, you may want to consider working with an experienced professional who can help you take your video strategy up a notch. With the right help, you can use videos to reach a larger audience, boost your following and grow your business.
By Meagan Kerlin for Vertu Marketing LLC