Overemployment Can Be A Problem When Seeking Freelance Work


Freelancers often go through times where work is scarce, which can lead to searching for work elsewhere. In some cases, freelancers have the freedom to take on as much work as they wish without facing any issues with current clients. Others though should be concerned about overemployment, which can lead to conflicts with current clients. If you’re employed full-time in a traditional job, you may also have concerns about how your boss would react to you seeking gig work on the side. Understanding overemployment, and the issues that can arise from it, can help prevent you from losing clients or losing your job.

What is overemployment?

Overemployment is often associated with people who work more than one full-time job. But freelance workers can also be impacted by overemployment. When it comes to gig work, you may be considered overemployed if your side hustle is preventing you from doing your main job properly or preventing you from completing tasks for your current clients. Taking time and energy away from your full-time job or your current clients can prevent you from being able to perform your work as intended, leading to subpar results.

When does it become an issue?

Overemployment usually becomes a problem when it interferes with your main job. If you’re a freelancer, you may run into problems if you take on new clients that could be considered competition to your regular clients. Employers or clients may consider overemployment to be a deceptive practice, especially if you have a contract that includes provisions that could prevent you from working elsewhere while you hold your current position. When seeking gig work, be sure to be aware of the contracts you have with your clients or employer, so you don’t face issues in the future. 

Struggling to make ends meet may require you to look for additional work elsewhere. Before doing so, it’s important to be aware of any problems that could arise with your employer or current clients if they consider you to be overemployed. From a personal standpoint, overemployment can also affect your physical and mental wellbeing. Weigh the risks and rewards before deciding whether taking on a side gig is the right choice. 

Is retention rate more important than engagement? 

retention rate

Engagement is one of the many ways to gauge the success of a digital marketing campaign. But it’s not the only way to measure the effectiveness of your marketing strategy. Many who work in digital marketing have started focusing on retention rates as another measure of success. Retention rate lets you know how well your content is at creating repeat customers. While gaining new customers is always a plus, there is much to be said for creating a brand that has a loyal following. 

Calculating retention rate

Growing a brand depends on gaining new customers and keeping those customers. A higher retention rate means that a company is doing the right things to make their customers happy. You can calculate the retention rate as a percentage for a specific time frame by simply subtracting the customers gained from the total number of customers at the end of the time frame. Divide that number by the number of customers at the beginning of the time frame and multiply by 100 to get the percentage. Keeping track of the fluctuation of these numbers over time can help you see what marketing campaigns work best for customer retention. 

Increasing retention rate

If you work in digital marketing, you can focus on creating campaigns to increase the retention rate for your client. A high retention rate translates directly to happy customers and brand loyalty, both of which are difficult to achieve in a market that’s ever-changing due to technology. Customer feedback can help you find ways to increase the retention rate. Knowing what makes customers continue to return to your client’s brand can help you implement new marketing strategies that will encourage others to do the same. Don’t ignore negative feedback as it’s often helpful in understanding what changes you can make to your digital marketing campaign to enhance the experience for customers, so they stay loyal to your client. 

Measuring retention rate provides insight on how well a brand is at keeping its customers. New customers are important, but brand loyalty is the key to staying successful in many industries. Working in digital marketing means you must find ways to shift your approach using feedback from customers to increase your client’s retention rate and help them maintain their customer base. 

Using Short-Form Content In Digital Marketing 

digital marketing

Digital marketing trends can determine how you approach creating online content. If you work in online marketing, you probably try to keep up with trends, but changes are common and it’s often difficult to know when to change your approach. Not all trends work for all industries and target markets. But short-form content, like those popular brief videos on social media, is versatile and generally works well for most marketing campaigns. These short videos aren’t likely to replace traditional marketing strategies, but they can be implemented to gain more exposure to your client’s brand. 

The value of short-form content

Many online users feel overwhelmed when faced with lengthy videos or walls of text that take a long time to read. The younger generations are used to having access to information instantly and don’t want to slog through long videos to get what they’re looking for. Short-form content, like what can be found on TikTok or through Instagram Reels and YouTube Shorts, can be used to expose your client’s brand to more people in less time. These clips take less editing and require much less time from creation to publishing when compared to longer videos. 

When to use short-form content

Promotion through short-form content works in today’s market because people tend to swipe away if something doesn’t get their attention quickly. It’s important to ensure that the content gets the point across in as little time as possible to keep the user’s attention. Short-form content can be used to expand your client’s target market, reaching people who would have otherwise not known about your client’s brand. This type of content is usually easy to produce, requires no special equipment and can be uploaded and available to online users quickly once edited and approved by your client. 

When you work in digital marketing, you must maintain an awareness of trends, so you’re not left behind. Short-form content is likely here to stay due to its accessibility, affordability, and ease of use. Use short-form content to expose your client’s brand to a new audience while continuing to reach their target market by taking advantage of the popularity of social media outlets. 

A Quick Morning Workout Helps Start The Workday Off Right


Your morning routine can greatly affect how the rest of your day goes. Starting your morning off on the right foot can increase your productivity and put you in the right mindset to get your workday started. If you have time, you may wish to add a brief morning workout to your routine. Not only does this help you stay healthy physically but is also great for your mental well-being. 

Benefits of a morning workout

Starting your morning with a workout can help increase your energy for the rest of the day. It also helps promote a healthy metabolism, which is beneficial if you’re trying to shed a few pounds. Your morning workout doesn’t have to be intense. Some simple stretches, a short cardio session, or some old-school exercises are enough to get your body and mind ready for the workday. 

Incorporate these exercises

You probably remember doing push-ups and lunges in your high school gym class. There are reasons these exercises are still popular. They are easy to do, require no special equipment, and you don’t have to have a lot of space to do them. These exercises are also easy to modify if you need accommodations for arm or leg weakness. 

Stretching and yoga-like moves help loosen your muscles and get the blood flowing through your body. A quick walk around your neighborhood or a few minutes on a treadmill can also be helpful. The important thing to remember is not to overdo it, especially if you aren’t accustomed to early morning workouts. You can increase the intensity of your workouts as you get stronger. 

Not everyone has time to get in a workout before the workday begins. But if you find yourself feeling sluggish during the day and can’t stay productive, you may benefit from finding the time to exercise before work. Regular exercise benefits your mind and body and is an important part of a healthy lifestyle.