The value that the written word can contribute to a business cannot be overstated. Consider the following: How many times has an unintelligible text message gone unread? How often does the focus shift from the topic of a press release to the spelling errors in it? Providing a valuable product is not enough to retain customers and keep a business growing. After all, who will want to order a new product if they are not even sure what the description is trying to convey?
Even with an already established business, bringing a copywriter on to the staff may be one of the most important aspects of growing a business. Skilled copywriters understand the finer nuances of writing a fine piece of copy, and they know what it takes to snag a customer’s attention.
However, say a customer is satisfied for the time being and not interested in purchasing another product for the foreseeable future. Perhaps he or she already owns or utilizes the offered products and is otherwise satisfied. So how 
can the written word keep them engaged and coming back? Increasingly, businesses are incorporating blogs into their websites, creating an environment to which consumers will want to return.
The important thing to remember about blogs is thatthey do matter. Customers will be reading these and possibly even sharing them with their friends through social media, so make those words count. People want engaging and valuable content, and they know when they are being swindled. Make sure the quality of a blog reflects the same quality that you strive for in day-to-day business.
While a business certainly needs new customers to grow, where would a company be without a loyal group of existing customers? One way to make a business even better is to create a welcoming environment, which can be relatively easy in the online world. Professional level copy can set the tone and welcome customers in, while an ongoing blog with exciting and engaging content can keep people coming back time after time, creating a solid foundation that will allow your business to grow and thrive.
Starting a business is so much more than opening up a laptop in your spare bedroom and posting a few ads on the Internet. There are business plans to be written, research to be done, licenses to be applied for and all of the behind-the-scenes hard work that must be completed before a startup can even begin to provide consumer-ready products.
there is a time to take action and a time to be patient. So let’s review those questions one more time. There is no need to worry if the answers were a little unexpected or discouraging. If now is not the right time, focus on researching opportunities for your future business. When the time is right, the extra time and effort spent gathering necessary information will likely play an invaluable role in your business’s success.
What are competitors doing differently that is working?
Founders of start-up companies often have to work long hours and wear many different hats, such as CEO, manager, accountant and social media expert. Although a substantial amount of research usually goes on during the early phases of a new business, it can taper off at a significant pace once success hits. Understandably, it can sometimes feel as though the time for research simply is not there.
The Next Web’s founder, Boriz Veldhuijzen van Zanten, was, unfortunately, mislabeled as a stupid or lazy student when he was young. In reality, he was simply suffering from dyslexia. Even after he was diagnosed, he struggled in school and felt as though he never truly belonged. With his parent’s blessing to drop out of high school, van Zanten decided to follow his passion for juggling to circus school. Instead of floundering behind the material as he had in traditional school, he excelled. His bravery to follow his passion led to a college degree cum laude and a thriving Internet business.
For another man, being an entrepreneur was his purpose. Even as a small child, Edward Wimmer understood how to make money from doing what he loved — creating new business ventures. Eventually,his love of running and of entrepreneurship met face-to-face, and he and his father co-founded RoadID. Both father and son found a much deeper purpose through the creation of this company. They discovered a passion to help save lives.
What business owners should strive to do is get those same users engaging with the content of their business’s page, and not just the highly addictive Facebook games. Those who have already attempted to establish a successful business social media page know that reaching new and existing customers takes much more work than posting a few links back to the company website. Before throwing in the towel, try some of these tips to help grow your social media presence.
Give customers a platform to communicate by postingcontent that encourages them to reply or share information of their own. Engaging with those who actually use your product or service will provide further insight into the needs and wants of your customers.
Why is it so difficult to find the motivation to buckle down and finish work? A lack of motivation can be related to many things–exhaustion, stress, personal issues unrelated to work or a lack of self discipline. In fact, a healthy dose of self discipline can be the perfect solution for those who cannot focus. But, where does it come from? Fortunately, cultivating self discipline is an art form of sorts, and is one that can be developed and perfected with practice. If you need to develop better habits for your work day, consider some of the following practices:
Set a specific time every day to check email and browse social media
With a little practice, it is possible to dig deep and muster up the motivation needed to finish that project, that blog or whatever it is that requires your attention–or maybe even find just enough motivation to make it through the day.
Art Papas was only 23 years old when he realized the company for which he worked did not have any sort of real future. Not only was it suffering financially, but the software he had been hired to help engineer and develop did not actually seem to serve any real purpose.
and, instead, partnered with someone who appreciated the skills that he offered as both a software engineer and an inspired business leader. Only two short weeks later, he and his partner founded Bullhorn, which continues to thrive today.
Should a local business owner invest in search engine optimization (SEO)? SEO is important for larger businesses and companies that are not restricted to a specific geographical area, but it can also be a beneficial tool for local businesses that need to maximize exposure and 
increase website traffic. Local businesses will benefit from setting up a local page with major search engines, such as Bing, Yahoo and Google.
Optimizing a website and improving SEO can be complex and time consuming tasks for small business owners. At Virtue Marketing, we know what it takes to run a small business. We help businesses of all sizes develop website content that improves SEO and increases site traffic. These steps are as important for a small business as they are for a major corporation. Let us help you connect with potential local customers through search engine optimization and quality website content.