april

Links are an integral part of online marketing and they’re very important if you’re focused on SEO. Understanding SEO and how links enhance visibility can help you create better online content for your clients. While outbound links are very valuable in providing more information to readers, internal links are also very important in keeping a reader engaged and encouraging them to interact more with your client’s online content.

The value of internal links

An internal link takes the reader to another page on your client’s website. By adding internal links, you can provide an easy way for readers to gain more information on what your client has to offer without leaving your client’s website. More traffic between different parts of your client’s website can lead to more engagement and encourage the reader to purchase your client’s product or service once they feel like they have enough information from clicking through the internal links. 

Using internal links

When adding internal links to your content, be sure to use anchor text that reveals something useful about the page you are linking. Readers appreciate knowing something about a link before they click on it. An internal link helps search engines better understand your client’s website, which can increase the website’s visibility during searches. They also provide readers with a feeling that your client is an authority on their subject matter because the reader doesn’t have to navigate to a different website to gain more information. 

Internal links increase SEO and provide readers with additional information without prompting them to leave your client’s website. Use these links in a smart way by adding them to pages where a reader would likely want to seek more information. Anchor text that reflects what the reader will find when clicking through the link adds credibility to your client’s page. Internal links are valuable in increasing engagement and leading the reader to act based on your client’s goals. 

Remote work opportunities skyrocketed a few years ago, but some workers have since returned to a traditional office setting. When remote work gained popularity, many workers found that they could earn just as much, or in some cases even more, than they were earning at the office. While working remotely continues to be popular among many, some workers are realizing that they can earn more money in 2024 by transitioning back to working in a traditional job setting. If you’re currently a remote worker, but are considering making some changes, it’s important to factor in the pros and cons of remote work when compared to working in an office. 

Is the higher pay worth it?

Everyone would like to make more money, especially as the costs for basic essentials seem to continue to rise. But getting a higher paying job where you must commute every day may not be worth it if you value your time more than money. Factor in what you would spend on transportation to work and don’t ignore the time you would spend each day commuting to your office. Time is valuable and if you have a long drive to work, you could utilize that time better while working from home. 

Costs associated with going back to the office

It can be hard to turn down a position that would significantly increase your income. So, it’s important to weigh the pros and cons before making a decision. Would returning to the office require you to increase your childcare costs? Would you be spending more on dining out if you weren’t working from home? While these costs may seem insignificant if you have the option to increase your pay, they can add up. 

If you work remotely but have considered going back to the office due to the potential for a pay increase, factor in all the changes you’ll have to make before deciding what to do. Time is a valuable commodity, and you may lose a lot of it by forgoing your work from home lifestyle. Money is important, but there are other things to consider before making such an important decision.  

When it comes to SEO, or search engine optimization, links are very important. If you work in online marketing, you may already be aware of how links can be used to engage readers and convive them to act based on your client’s goals. Outbound links can provide additional information to help a reader decide whether to take action. When used appropriately, outbound links are very useful in leading a reader to learn more about the subject and feel more confident in buying your client’s product or service. 

The use of outbound links

Outbound links can be used to back up your information and show the reader that you’re knowledgeable about your content. An outbound link could lead to a scientific study, a research paper, or a website that shows statistics to back up your claim. Outbound links can enhance your trustworthiness and show readers that you’re confident in your content. Using an outbound link also increases your SEO because it provides context to search engines so they’re better able to categorize your content making it easier for the target market to find. 

Quality over quantity

Too many outbound links can distract your reader and provide information overload. It’s important to use quality links to enhance SEO. Your links should be from trusted sources and include verifiable information. A good link in your content shows that you’re an authority on the subject your content is about. Links with too many ads or ones that look spammy can turn off a reader and lead them to look elsewhere for better information. 

Links are an essential part of online marketing and important in enhancing your content’s visibility. Using outbound links shows the reader that you’re confident in the information you’re putting out there. When using outbound links, focus on linking to websites that provide reliable information that’s easy for your reader to digest, which is more likely to inspire them to take action. 

Working remotely has many perks, which is why many workers are looking for job opportunities that allow them to work from home. But when making the switch from working in a traditional setting, remote work comes with some unique challenges. Those who are jumping into working remotely can benefit from being aware of these challenges and how to avoid making these common mistakes. 

Don’t lose your productivity 

When you work from home, you likely have many distractions. It’s important to avoid allowing these distractions to decrease your work efforts. By implementing clear boundaries between your work time and non-work time, you can help yourself stay on task while working and avoid the pressure of feeling like you should be working during non-work hours. 

What about your kids or pets?

Unless you have a very flexible schedule that allows you to step away from work without notice, you will probably still need childcare if you have very young kids at home. Even with older children you may need to have someone help during school holidays and summer breaks. As for pets, occupy them with treats and toys in a space away from your work area or consider utilizing pet daycare during some of your work hours.

You need a routine and a workspace

Not implementing a work routine can decrease your productivity and prevent you from getting in the right mindset to begin working. A routine helps you stay on task and designate when you should start and end your workday. Another important part of working remotely is having a workspace that’s conducive to getting your work done. Even if you don’t have an entire home office, you can benefit from designating a quiet area where you keep your work essentials and have the space you need to complete your work.

Many of the most common mistakes made by those new to remote work can be avoided with a little planning. Be prepared to make some changes to your routine and method of working to adapt to working in a non-traditional setting. Having boundaries in place, maintaining a routing, and avoiding distractions can help you work efficiently from home. 

When you’re self-employed, you have the benefits of working independently and doing things your preferred way. But with this independence comes risk, especially when it comes to finances. If you’re solely responsible for your income, and don’t answer to a boss or manager, you’re taking on financial risk that would be the responsibility of your employer if you worked in a traditional job. There are ways, however, to lower your financial risk as a self-employed person. 

Look at all your expenses

If you’re just starting out as a self-employed person, or you’re experienced in working for yourself but are searching for ways to reduce your risk, the first step is to consider all your business-related expenses. Look for ways to reduce your spending and put those savings away into an emergency fund. Also consider how you can reduce your personal expenses by spending less on non-essentials so you can put that money towards your emergency business fund. When you’re self-employed, you may experience fluctuations throughout the year and that emergency account can help you get through the leaner times. 

Reducing debt

Using credit cards and taking out loans is sometimes necessary when paying for business expenses. But debt can create a huge financial strain if you find yourself in a bind where you can’t pay it off. Look for ways to fund your business that don’t involve taking on more debt. This may include seeking grants or investors to provide you with the funds you need to keep your business running. If you find yourself in a time of excess, consider using that extra money to pay off your business debt.

One of the most important qualities for successful self-employment is understanding financial risk and finding a balance between risk and reward. Being self-employed comes with many risks that traditional employment does not, which is why it’s essential that you do what you can to minimize that risk. Saving for emergencies, reducing debt, and spending less on non-essentials can help you use your resources in the way that benefits your business most. 

Living in a digital age means communicating in a different way. Most people carry around a phone where they can access texts, messaging apps, and emails with a few taps. Writing, especially writing with a focus on penmanship, is no longer the easiest way to keep up with information. While some people still prefer the act of taking notes, writing letters, and composing written works using a pen and paper, others prefer the convenience of using digital tools. Penmanship is no longer a focus in schools and many people no longer worry about the quality of their handwriting. There is, however, value in good penmanship, even in a mostly digital world. 

Good penmanship

Taking the time to focus on penmanship is good for children when they’re learning to write. It helps develop fine motor skills and learning to write well can increase a child’s confidence. But adults can also benefit from focusing on penmanship. It’s not uncommon to develop bad habits in your writing as an adult. This is especially true for those who write notes for work as speed is often the most important factor when writing. But taking the time to form letters properly can help you remember what you write and gives you a sense of pride. If your writing skills aren’t up to your preferred standards, take some time to practice and review penmanship rules to make some improvements. 

The benefits of writing

Writing by hand stimulates your brain in a way that typing or tapping doesn’t. When you write something out by hand, taking your time to do so, you’re much more likely to remember what you wrote. The physical activity of writing, while concentrating on what you put on the paper, can help you better understand the content you’re writing, which is especially helpful if you’re working on an important project. 

The misconception that penmanship lacks value has led many schools to drop classes that teach proper handwriting. Even adults who learned penmanship in school may lose those skills when they’re not used regularly. While typing and tapping do have their places when taking down quick information, the physical act of writing well should not be ignored as it’s good for your brain and helps you better retain information. 

Working a desk job comes with some perks, but it also means you may be sitting down for 8 or more hours a day. While in theory, it may sound nice to be able to sit while you work, it’s actually not good for your health to sit without moving around throughout the day. You may not have the option to get up from your desk as often as you would like, but by using the time you have, you can get in more steps which can improve your mental and physical wellbeing. 

Use your breaks

Walking during your work breaks is mentally stimulating and good for you physically. If you can, go outside and walk around a park or your neighborhood. If this isn’t an option, consider walking up and down your building’s stairs or hallways to get in extra steps. If you have extra time at lunch, use that time for a quick walk.

Stay active outside of work hours

If you live near your workplace, take advantage of days with nice weather, and walk to work instead of driving. While you’re likely tired after working all day, walking your dog around the neighborhood, or following your kids on their bikes is another simple way to get in more steps. Schedule weekend activities that involve lots of walking like a trip to the zoo or an amusement park. 

You don’t have to join a gym to stay active

Joining a gym works out well for many people, but it’s not a necessity. Walking regularly is great exercise and it allows you to clear your head and just enjoy being outdoors. You may wish to invest in a walking pad to use when you can’t get outside to walk. Like a treadmill, it has a moving belt that allows you to walk at various speeds. But it’s more compact and easier to store. 

Walking has many benefits to your physical and mental health. But if you work at a desk, your time to be active is limited to your breaks during your workday and the hours outside of work. Sneak in walks when you can as a way to mentally decompress and keep your body healthy. 

The deadline to file your income tax return is quickly approaching and April 15^th will be here before you know. If you haven’t yet filed your tax return, and you’re a remote worker who has a home office, you should be aware of the home office tax deduction. This deduction can help self-employed individuals who use part of their home for business activities. 

Who’s eligible?

This deduction works for small business owners who operate out of their homes as well as freelancers and gig workers who use part of their homes for work purposes. The deduction allows you to write off many business expenses like rent, utilities, maintenance, and real estate taxes. Renters and homeowners are eligible for this deduction. When you’re filling out your income tax return, you can find this information on Form 1040 on Schedule C. W-2 employees who work from home are not eligible for the deduction. 

It’s important to know that dual-use rooms are not always deductible. If your office space doubles as a guest room or home gym, it’s generally not applicable for this deduction. The two exceptions to this rule are when the room is used to provide care to children, disabled individuals, or adults over 65, or when your other use of the space is to store business-related equipment and supplies. 

Other things to know

To take advantage of this deduction, your home workspace must be the main place where you conduct your business. You must calculate your home office tax deduction using one of the accepted methods. With the simplified method, you calculate the square footage of your workspace and multiply that by $5 per square foot to get your deduction. The other method is more complicated and requires you to calculate your business expenses and deduct those from your overall home expenses. 

If you wish to take advantage of the home office tax break, be aware of eligibility rules so that you’re in compliance. If you work with an accountant, they can help you figure out if this deduction is advantageous to your financial situation. As a freelancer or self-employed individual, it’s important that you use the benefits available to you.