Month: September 2024

Many people spend much of their workday at a desk. Sedentary jobs, while they may initially seem physically easy, can actually be quite hard on the body. If you find yourself becoming stiff or sore after sitting at your desk all day, you may consider adding some specific stretches and exercises to your workout routine to help combat physical issues that are common among people who work long hours at their desks. 

Beneficial stretches

When you sit in one position all day, your muscles can become stiff from remaining in a contracted position with limited range of motion. Doing lunges, heel sits, and planks can help stretch those contracted muscles and relieve tension in your back, lower body, and shoulders. These stretches are simple to do and easily accessible for most people. Consider doing a few stretches during your lunch break and incorporating them into your workout routine. 

Increase your workouts

Finding time to work out before or after work is a challenge faced by many. But working out regularly can go a long way in preventing illnesses that are associated with living a sedentary lifestyle. Simply walking a few miles several times a week can make a big improvement in your overall health. Find activities that you enjoy, that promote movement, so your workouts don’t feel like a chore. Biking, swimming, participating in group sports, or hiking local trails all provide the opportunity to be active in a way that doesn’t require you to be in the gym for hours every week.

Sitting for long periods of time can lead to long-term health issues. When you work a desk job, be sure to get up and move around when you have the chance during your workday. You can also incorporate some stretches and exercises that will help deal with the soreness and stiffness faced by many people who work desk jobs. 

Successful marketing campaigns involve knowing who you’re marketing your client’s product or service to. Understanding the intended audience is key to creating a marketing strategy that will appeal to that group of potential customers. Customer profiling can help you understand your client’s target market and provide you with the information you need to market to that group of people based on demographics, interests, and other criteria. 

What is customer profiling?

Customer profiling involves gaining information about the group of people who are most likely to purchase your client’s product or service. To profile customers, you must know details about your client’s current customers so that you can use that information to market to others with similar buying habits. Commonalities between consumers often mean they have similar purchasing habits, which is useful information when you’re creating a marketing campaign.

How to profile customers

Gathering information from customers must be done in a way that doesn’t affect their privacy. One of the easiest ways to profile customers is to use voluntary surveys to gain information about demographics and purchasing habits. Be sure that those answering the survey understand the purpose behind the questions and are aware of how the information will be used. Once you’ve gathered the information, you can use it to make changes to your marketing campaign so that it meets the needs of the target market. 

Customer profiling is helpful when you’re deciding how to market your clients’ goods and services. By understanding customers’ buying habits and demographics, you can create a campaign that they will find engaging, leading them to make a purchase or become repeat customers. Gather data securely and anonymously so customers don’t have to worry about their information being compromised. 

The age of AR and VR is here, and this technology is not likely to disappear anytime soon. If you work in digital marketing and haven’t yet considered utilizing augmented reality or virtual reality in your campaigns, perhaps now is the time. Embracing new technology can be challenging, especially if you don’t like change, but it’s important to be aware of trends and to use some of those trends in your marketing strategy so you don’t get left behind. 

Using augmented reality 

When people go online and look for information, they appreciate immersive experiences. Augmented reality can provide that experience to potential customers, increasing their chances of purchasing a product or service. Using AR in digital marketing can include allowing customers to try on clothes virtually by uploading a picture of themselves, using interactive demos, or seeing how furnishings or home décor would look inside their home. These AR features provide customers with an interactive game-like experience. 

What about virtual reality?

Virtual reality differs from augmented reality because it completely immerses the customer into a different world. Using a headset, the customer can see the desired display as if they have been physically moved to a new location. Using this in digital marketing can be tricky as not everyone has the pricey headsets required and some customers may be hesitant to interact in this way. However, if you work with clients who sell gaming equipment or other technological products or services, creating a virtual reality marketing strategy could work well. 

Digital marketing is constantly changing as new technology gains traction. You don’t have to follow every trend or adopt every new type of technology to stay relevant in the field. But, if you’re looking for ways to expand your marketing skills and entice customers who enjoy immersive content, using AR or VR in your marketing strategies may be just what you need to get your clients more sales.