The age of AR and VR is here, and this technology is not likely to disappear anytime soon. If you work in digital marketing and haven’t yet considered utilizing augmented reality or virtual reality in your campaigns, perhaps now is the time. Embracing new technology can be challenging, especially if you don’t like change, but it’s important to be aware of trends and to use some of those trends in your marketing strategy so you don’t get left behind.
Using augmented reality
When people go online and look for information, they appreciate immersive experiences. Augmented reality can provide that experience to potential customers, increasing their chances of purchasing a product or service. Using AR in digital marketing can include allowing customers to try on clothes virtually by uploading a picture of themselves, using interactive demos, or seeing how furnishings or home décor would look inside their home. These AR features provide customers with an interactive game-like experience.
What about virtual reality?
Virtual reality differs from augmented reality because it completely immerses the customer into a different world. Using a headset, the customer can see the desired display as if they have been physically moved to a new location. Using this in digital marketing can be tricky as not everyone has the pricey headsets required and some customers may be hesitant to interact in this way. However, if you work with clients who sell gaming equipment or other technological products or services, creating a virtual reality marketing strategy could work well.
Digital marketing is constantly changing as new technology gains traction. You don’t have to follow every trend or adopt every new type of technology to stay relevant in the field. But, if you’re looking for ways to expand your marketing skills and entice customers who enjoy immersive content, using AR or VR in your marketing strategies may be just what you need to get your clients more sales.
