September 2015 - Page 3 of 3 - Vertū Marketing

3 Places to Work Outside Your Home Office (That Aren’t the Coffee Shop)

September 14, 2015 by tylie eaves

young woman at computer looking into camera

Faster Internet, more powerful computers and a change in attitude have all contributed to the shift toward working at home. Whether you work for yourself or for a telecommuter-friendly company, working from your own home often provides a number of advantages, including improved productivity and a drastically reduced commute.

However, going stir crazy is a real risk that all telecommuters face. While a home office is no doubt a vital necessity, this doesn’t mean workers can’t pack up their laptop or tablet, slide on their flip flops and hit the pavement in search of a temporary workspace. Here are three alternatives when working from home means you need to get out:

1.The Park – Most larger cities now understand the importance of nature and getting outside, and most people, regardless of where they live, are now within either walking or driving distance of a public park. With walking paths, benches and picnic tables, a brisk walk and picnic lunch can help rejuvenate work spirits. Bring along plenty of water and set up office at a picnic table. (Optional, pack some sliced grapes or leftover vegetable peels for the ducks.)

2.The Library – With access to Wi-Fi, public computers and air condition, community libraries offer the quiet distraction-free environment that some people rely on for work. Remember to take a break every now and then and peruse the stacks for a book to check out before you leave.

3.Outside – Okay, so this one could possibly done on the patio of a coffee shop. Even if there’s no park nearby, or if the squirrels at the local picnic area are a little too aggressive, switch directions and find a patio at your favorite café or restaurant. Order lunch, have a coffee and then get to work. The bonus to this option is that most restaurants have Wi-Fi available.

Even with morning routines like jogging or enjoying a cup of coffee before sitting down to work, working from home can be an isolating experience. Before the stir craziness begins to impact your ability to run your business, take the opportunity to get out of your comfort zone and work somewhere new.

A Little Disney Magic Can Go A Long Way

September 9, 2015 by tylie eaves

Millions of people, from the United States and abroad, visit Walt Disney World or Disneyland every year. For many people, this is a once-in-a-lifetime trip or one that will not be repeated for many years. But, for every “one-and-done” Disney vacationer, there is another who will come back year after year, braving the heat, crowds and humidity. Why would any person over the age of 12 choose to return to a Disney resort over the endless (and cheaper) alternative vacation options? The answer is simple… it’s the Disney experience.

The Disney experience is much more that just the “magic” of seeing childhood movies come to life. Much of the experience involves things that many people fail to notice: cleanliness, organization, well-trained staff and an impressive attention to detail that cannot be replicated anywhere else. These factors and more all combine to make an overall experience that often hooks people for life.

Disney’s marketing strategy and customer service approach provides the opportunity for business owners to glean many valuable lessons–and hook a few lifetime customers of their own. What does this mean for your business?

Every transaction should be an experience. No matter how small or complex a transaction may be, every client should walk away having had a positive experience. That does not mean that business owners should meet every unreasonable demand from a difficult customer, but customers should alway feel respected, valued and perhaps offered an alternative solution if possible.
Go the extra mile. Disney characters and workers often go out of their way to make an experience extra special. These little efforts offer a personal connection and go a long way toward establishing a long-term relationship with a customer and client.
Add a little magic to your marketing. If you have ever seen a commercial for Disney parks, you know that they are designed to evoke an emotional response and reiterate the unique nature of a Disney vacation. Your business may not have commercials, but you have a website, a Twitter or Facebook account–perhaps even a Pinterest page. All of these platforms should communicate to your customers that the service or product that you offer is unique, and your level of customer service is unparalleled.

Disney is, like your business, a company with a vested interest in profit. The major success of this huge company can be largely attributed to the fact that Disney does everything extraordinarily well. As a small business owner, you can too. By adding a little Disney “magic” to your business, you may be on your way to establishing long-term relationships with your customers and clients.

Success – Mini Session

September 3, 2015 by tylie eaves

Success is not a “mold” we have to fit into — contrary to what
culture and society tells us, success is NOT how much money we have in
the bank. Is money important? Of course, but it’s a tool – a means to
achieve success, but NOT success itself.

Don’t let someone else
tell you what your success should be – God gave you a purpose, you’ll
find your success as you walk that path.

PS — Sorry about that “head in a bucket” audio thing — apparently, I was wearing my mic, but neglected to turn the pack on. Seeing as how the pack goes down my shirt, nobody noticed, nor would anyone dare to check. BAHAHAHA!