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Ten Things Super Happy, Successful People Do That Too Many People Don’t

1)      They embrace their faith. 
Having faith ensures a life filled with hope, a life filled with purpose and life that has meaning. When I say “faith,” I’m not talking about faith in a person, a government, a trust fund, etc. I’m talking about faith in something bigger than us; something amazing. In my case, it’s blind-but-now-I-see faith. As you may know, I’m a Christian, but I’m not even going there. I’m going with a scientific and medical approach: data indicates that people of faith cope with life’s difficulties in a more positive way. They tend to bounce back faster, they move forward more fearlessly. Don’t get me wrong, people who have no bigger-than-us faith can certainly be happy, but happiness without faith is circumstantial. Faith gives birth to an internal joy that circumstances cannot alter. Being a person of faith, it’s difficult for me to see the other side. I’m sure there are exceptions to this data set, as there are for most things. But if you read nearly ANY happy-people or successful-people articles, they all include faith as a factor.  I cannot emphasize the importance of this enough.

2)      They dream big but work strategically.
Unfortunately, being hyper realistic doesn’t always make for the happiest of people. It normally doesn’t make for the most successful of people either. People who aren’t afraid to dream big tend to have fewer limitations and therefore achieve more. Where would we be without big dreamers? When was the last time you met a super happy person who didn’t have ambition? Moreover, they don’t apologize or make excuses for those big dreams – no matter how ridiculous a more “practical” person might think they are. HOWEVER, dreaming big doesn’t stop a happy person from working strategically – in the real world – toward the realization of those dreams. Everybody thought the Wright brothers were nutso, because they dreamed BIG – guess what though; they worked strategically, on the ground, long before they ever flew.

3)      They LOVE and SERVE others.
There’s an old adage that suggests the quickest way to forget your own problems is to help someone else with theirs. It’s SO true. People who are solely focused on themselves are intrinsically less happy than those who have legitimate caring for others; selfless, loving care. Truly happy people are happy when others are happy. They’re happy just being happy that others are happy. It’s a beautiful circle. It doesn’t take a whole lot, and as someone who genuinely loves people, I can personally vouch for this one. Happy people smile at other people, they wave at strangers and they give off a really good ‘vibe.’ Happy people don’t want to be happy alone. Who wants to hang out with a bunch of sour-lemon eaters all the time? The happiest people I know are people who enjoy being around other happy people. For this reason, they do things to ensure the people in their lives are also happy. They try to use their successes and their talents or gifts to bless other people with reasons to be happy alongside them. Yes, misery loves company. But, happiness loves company too. The good news is that happiness is more contagious than misery. Don’t believe me? Check this out from WebMD:

“New research from Harvard Medical School and the University of California, San Diego suggests that happiness is influenced not only by the people you know, but by the people they know.

The study showed that happiness spreads through social networks, sort of like a virus, meaning that your happiness could influence the happiness of someone you’ve never even met.

Sadness spreads too, but much less efficiently, says study co-author James H. Fowler, PhD, of the University of California-San Diego.

“We have known for a long time that there is a direct relationship between one person’s happiness and another’s,” Fowler tells WebMD.”

4)      They take care of themselves.
Happy people usually feel pretty good. It’s difficult to feel happy or be successful when you also feel crappy. Yes, again, there are exceptions to this rule. But, let’s face it, people who are super bubbly usually feel super bubbly.

5)      They view rejection and criticism from a positive point of view.
No matter how we try, we can’t change other people. We can only change the way we react to those people. If someone in your life is super negative, mean or harsh when they provide you with criticism and/or advice, or if they reject you outright, it’s up to YOU to spin that negative into a positive (this is true of way more than just rejection and criticism, but these two seem to be some of the biggest things people struggle to accept). The happiest and most successful people in the world can quickly turn a criticism into a learning experience and a rejection into protection from something worse down the road.

6)      They practice positivity.
I say practice because this is a skill that anyone can learn and it certainly takes practice. A positive outlook on life is a CHOICE, just as your attitude is a choice. ** Disclaimer: I am not speaking to clinical depression or other legitimate mental disorders that result in altered brain chemistry. While I think practicing positivity is a good way to cope with depression, I fully understand the REALITY of brain chemistry and it’s impact on depression. I am talking to people who make the conscious choice to be life-long crab-apples. If you don’t make the effort to change your outlook, you’ll still be crabby ten years from now. Practicing positivity means making the CONSCIOUS choice to look on the brighter side of every situation. Happy, successful people DO NOT take themselves too seriously and they aren’t afraid to laugh, a lot, out loud. Laughter is great medicine.

7)      They are DOERS.
This is an easy one, and pretty self-explanatory. If you’re doing, you’re not brooding. Happy and successful people are living in forward momentum. They want to get stuff done and have something to show for it at the end of the day – even if what they have to show is simply the memory of doing something memorable, like watching a great movie with their kids or even something more extreme, like hang gliding. In short, happy, successful people are not lazy people. Harsh? Maybe. True? Absolutely.

8)      They live in the present and the dream in the future.
Past is past for a reason. Happy people do not try to live in the past. They remember the past, they learn from the past, but they DO NOT relive the past over and over. The stuff that’s in that baggage of the past won’t fit the person of today anyway. People who are truly happy have let go of their past baggage and they focus on what they’re doing today and they dream of where they’ll be in the future. It’s a bit of a challenge to let go, but again, much of being a happy person is having mental discipline. All this stuff takes some practice, but it’s so worth it in the long run.

9)     They clearly, vividly, and purposefully define their goals and they BELIEVE they can achieve them.
Vague goals aren’t usually effective. You want to lose weight? Great, how much weight exactly? You want to go on a mission trip? Great, where to? You want a new car? Great, what kind of car exactly? When I started clearly defining my goals, I became much more focused on achieving them, and believe it or not, achievement came much faster. But setting goals isn’t enough. You have to believe you can actually achieve those goals. Whether you want to be a bestselling author or someday own a sailboat, you need to be able to see yourself in that future. This can be challenging also, especially when your goal seems very far removed from where you are currently. Yes, dream big, set the bar high – but not so high you don’t believe you’ll actually clear it. You can always set an even higher goal after you’ve cleared the first one. It helps me to actually visualize myself reaching the goal. What will it feel like, what will it do for my family? What will it mean for those I love? Will it help me help other people? What will it look like, smell like? I know that sounds hokey-pokey, but as sure as I sit here, it really does work. I know, because I’ve lived it. I close my eyes and clearly picture myself achieving it – it makes BELIEVING you can do it so much easier.

10)   They understand that they won’t be happy all the time.
There’s a myth among mankind that happy people can’t be hurt, or that they don’t feel anger, pain, etc. Unfortunately, this means that happy and successful people are often left holding the short end of the stick in certain situations. I can’t tell you how many times I’ve heard, “I didn’t think you’d mind,” or “she’s more sensitive than you are so we went a different way” or something like “he needs this account more than you do.” People who are truly happy understand this fact. They also get that they don’t have to be happy IN EVERY MOMENT. But that’s not the important part. The important part is – they’re OKAY with it. Yes, they’ll look for the bright side, they’ll bounce back, and so on, but not every moment has to be a happy moment. Being able to effectively handle negative emotions is a sign of emotional intelligence (this is a real thing, look it up), and it makes for a well-rounded, healthy individual. And not only that, statistically and historically, emotionally intelligent people are more successful over time (as in, with longevity) than their counterparts. Intrinsic happiness INCLUDES an understanding of other emotions as well, which is exactly where we get the phrase, “I need a good cry.”
😉

 

Now get out there and get HAPPY!

The Psychology of Marketing — Why Specificity In Targeting Matters

Business 2 Communities

Recent market research reveals that businesses that define the end consumer as a community have experienced increases in revenue of up to 31 percent over the last three years. Businesses have known for awhile now that consumers like to feel connected by marketing. Consumers prefer marketing that is inspiring and inclusive as well as interactive. What many businesses didn’t know is that TONS of money could be made by applying consumer expectations to large corporate accounts.

However, assuming that establishing a community is all about the money would be a mistake. It is also about creating a presence in what Google is calling the “Age of Participation”. Consumers who feel engaged, included or inspired are four times more likely to purchase than those who do not. The job of a marketing team, therefore, is to reel in consumers based on an emotional connection to the Brand and its community.

Defining Your Community For Profit

In order to make profit from the business-to-community model, you must first carefully design your community. Your advertising should seek to create a connection between your consumer and your Brand. Establish an online presence by offering industry specific tips and a comment section where people can interact with one another. Draw people in by becoming known for something great, like Campbell’s did with its website.

Campbell’s Soup has created an incredibly strong brand by establishing its website as a go-to-guide for all things food related. There are great recipes using Campbell’s products as well as tips for entertaining, lifestyle advice and discounts. Of course there is also an online store and a call out to use it. Consumers may not immediately spend their cash; however, after reading a myriad of recipes and participating in online discussions, a fired up home chef may find it easier to loosen the purse strings.

Some companies will also establish a blog or separate website that does not specifically represent the product or your brand. Instead, the content is dedicated to information related to your products and industry with a soft-sell approach to marketing. For example, some supplement companies also publish a lifestyle magazine that details different disorders and how supplements can help. The information provided is well researched and well written and does not specifically focus on one brand. Only at appropriate moments will the magazine recommend a product by the parent company.

These same marketing techniques can be used to greatly affect your large corporate accounts because the decision makers within these corporations are still people. They may represent an entire company, but executives and board members want to be a part of something great, just as much as they next guy…maybe even more.

Psychology & Marketing

Consumer data indicates that when people feel informed and engaged they are more likely than not to buy your product. By providing good content with a subtle pitch for your product, you are doing more than just bringing in new customers; you are also creating a feeling of community and of being a part of something bigger than consumerism. The feeling of community is what produces the 31 percent increase in revenue that all companies are looking for.

It turns out that consumers are not the only people who enjoy being a part of a movement. When employees feel like they are engaged and relevant, they really commit to their tasks and everyone benefits. These kind of intangible benefits are force multipliers for your business and make great sense financially despite an initial investment.

Where Do I Start?

Communication from businesses to communities is essential to gaining revenue production in any industry. Having an excellent blog and community page is a great start to having your own fan base. With Google releasing Panda 4.0, great content is of the utmost importance because that is what determines your result rankings. Unique lifestyle and industry information that is also engaging will raise your Google rankings and result in higher website traffic.

Having an online presence is essential to gaining revenue. Increasingly, shoppers are looking to online vendors for their household and business needs. It will be important to market directly to the needs of these individuals as more sales move online.

Virtue Marketing offers the services you need to drive sales higher than ever before. Send us an email whenever you are ready to improve your search engine ranking!

Baby Hit Me One More Time! Google Panda 4.0

Google recently made great strides toward its ultimate goal of creating high quality and unique information that is widely available to anyone with a question. Marissa Meyer explained in a behind-the-scenes video that Google’s goal has always been to answer peoples’ questions. This in and of itself is a lofty goal, but Google goes even further by wanting to answer peoples’ questions in a way that makes sense to them while remaining accurate and providing high-quality feedback.

Google Panda and Google Hummingbird are innovative and powerful algorithms which aim to increase the rankings of original, unique and high-quality websites while also eliminating spam-related sites. This is achieved by using the context of a query rather than just keywords (Confused by this sentence? Read this earlier post); something Google did before others, even after losing Meyer.

These changes mean a lot for you and your business, especially when trying to achieve high search engine rankings.

Does This Update Require Content Changes?

Since Google has been making a lot of changes, you might think that you need to make changes to your content to keep up with Panda 4.0. This may be true if your content is not unique and high quality. In this case, professional copywriters can completely update your content to be compliant with all of the changes afoot!

The reason why the services of a professional marketing company are a great deal is that high-quality and unique content is hard to create for most people. While many people are proficient writers, Google is not looking for proficient – it is looking for excellent. By definition, this means that optimized content may not be available in house, but will be available in companies with marketing expertise.

According to BusinessInsider, the effects of using mediocre or unoriginal content are not pretty. Ebay did not keep up with algorithm changes and has experienced a 30 percent visibility drop in rankings since Panda 4.0 has been released. Keeping your content up to date is your chance to have incredible gains in visibility, just like the website medterms.com. This dot-com company’s high-quality content is responsible for its 500 percent increase in visibility on search engine ratings.

Is It Worth The Cost?

Such a large uptick in visibility is shocking considering that professional copywriting services are really affordable. Ranging from about 80 dollars to a little over a thousand depending on the amount of content needed, a marketing make-over can be worth the cost. Not only do you get optimized content, you also get to free up time for other tasks.

For businesses of all sizes, time is really the most precious asset. Marketing professionals are experts in making a website standout. They can keep up with all the changes that allow your content to stay modern and easy to find.

Toot Toot!

It’s official, we’re tooting our own horn. The copywriters here at VM are experts in creating content that is both unique and high quality – exactly what the new Panda 4.0 algorithm is looking for. Let us save you time with our variety of content options and wide range of price points.

Our content expertise covers a lot of areas, but we really shine in the legal and medical industries. We also offer brand development and time management expertise as other means to help your business prosper and thrive!

 

The Value Of Time

Time is  our most valuable and limited commodity. We all have a finite amount. We all get 24 hours in a day (A lot or a little depending on your outlook). One of the most common issues I come across when working with clients is a general disregard for the value of time and a general lack of concern for the fact that, well, time WILL come to an end for all of us at some point. How do we determine the value of our time and what do we do with the time we have left once we finally wake up to the fact that yes, time is running out?

I know, it seems dark and morbid to say that “death is an ultimate motivator.” But, it’s so true. Think about it, whole artistic movements have emerged from the idea that we should all live today as though it were our last day on earth.

Now that everyone is feeling really upbeat and happy, let’s get to the actual point of this post:

If you want to determine the value of your limited time so you can better utilize said time to build a life you can be proud of, you must complete a few steps:

  1.       Determine your strengths. There are some things you’re good at and some things you’re not. This is true for EVERYONE. But bear in mind, just because you’re “bad” at something, doesn’t make it a waste of time if you’re passionate about it. I once knew a boy who loved to write. He was TERRIBLE at it, but he enjoyed it so much that he wrote for the sake of his own mental stability. That is OKAY. I suggest we don’t think about those types of “bad at it” tasks. Let’s focus on the tasks that not only are we bad at, but we hate as well. If you HATE mowing the lawn, and it always looks like an alley cat with mange when you get done, it’s NOT your strength… but maybe you’re really good with flowers, and can grow a flower garden with barely a flick of the wrist. Well, that’s a strength (to which I say, pay some kid a few extra bucks to mow the lawn and save money on a landscaper by doing your flowers yourself).
    *) Here’s a side note for you; you can be good at something and still hate it – but that is RARE. Most people REALLY ENJOY THE THINGS THEY’RE GOOD AT! When was the last time you met a really great artist who hated creating art? Probably never.
    *) Side note two; it takes approximately 10,000 hours of practice at anything to be considered “really good.” This is not my statistic. I heard this at a seminar I attended about time management and it really stuck. Why in the world would anybody spend 10,000 hours doing something they hate? They probably wouldn’t. Unless they’re mentally unstable.
    *) Sidenote three; HERE’S A BIG ONE – I am not, I repeat, I am NOT talking about the things you don’t like but MUST DO ANYWAY. Please continue to launder your clothing, clip your toenails, brush your teeth, wash your dishes, et cetera.  FOCUS… the lesson at hand pertains to people who continue to do things the hard way, despite having BETTER OPTIONS!
  2.       Determine the actual, quantifiable value of your time. I found a website called clearerthinking.org that dedicates an entire program to figuring out the value of time and how that value varies with each individual – the crazy part is that your time value is as unique as your fingerprint almost! This website has tons of other cool stuff I’m still exploring, but WOW to figure out the value of your time in terms of monetary expenditure is totally eye opening.
  3.      Decide WHAT you’re going to do about it. And ACTUALLY DO IT.

Here’s the thing, most of the people I help on a daily basis have spent hours upon hours working on their businesses and have nothing to show for it. Why? Because they’re NOT WORKING IN THEIR SWEET SPOTS. If you’re not good at something, and you hate doing it – there’s a good chance, no, a GREAT chance that you’re slower at it than you are at something for which you have talent or passion. For example, if you know you need a website to launch your health and wellness business, but you don’t know anything about websites and you don’t LIKE web design and you even hate the idea of learning about domains, you’re NOT going to be quick and you’re certainly not going to have the best website in your market.

It seems SO clear when you look at it from this perspective: If I’m going into business and I will have competition, and I KNOW I suck at web design, WHY? Why? Why am I putting countless hours into designing a web page that will be, at best, mediocre? Will it compete? No.

The reasons people do this usually revolve around “control” (this is one of my ‘things.’) I like control, but once I realized (several years ago now) that I could be more in control of my life as a whole as soon as I let go of control on some sticky details, I was FREE! And, I’ve never looked back.

This is true of anything. If you REALLY VALUE your time, isn’t it smarter to find someone who IS PASSIONATE about, say, web design or content writing (or whatever – and yes, these just happen to be products Virtue provides) and let them do the work you don’t like/don’t do well? Because when someone is passionate about a particular thing, they do their best work! Meanwhile, you could focus on the stuff that pertains to your ACTUAL BUSINESS, like perfecting your product or working with clients.

http://timemanagementninja.com/wp-content/uploads/2010/01/iStock_000007305840XSmall-Steal-time.jpgMoney is another factor that keeps people from valuing their time as they should. Because somehow, though it doesn’t logically make sense, they’d rather spend 100 hours of their time doing something they aren’t really gifted toward than to make the investment and let a professional finish the SAME PROJECT in a fraction of the time. There’s a good chance this group has never taken the value time test, nor have they counted up how many hours they’ve actually spent doing what they hate/are terrible at doing. To these people I say, since time is your most valuable and most rapidly depleting non-refundable, non-renewable resource… WHY AREN’T YOU PAYING CLOSER ATTENTION TO IT (I mean, do you just waste money all over town, doing things you hate to boot, without ever thinking about the funding source)? NO, you do not. Unless you’re, again, mentally unstable.

I beg you, do the time is money test – but beyond that, think about where you WANT to spend your time. If today were your LAST DAY, would you be glad you spent it doing something you hate? The investment is up to you, because YOU’RE the only one who will see the return.

 

Love in Him,

Tylie

Corporate Culture? What The Heck Is Corporate Culture?

Okay, so I admit, today’s post is unique in that it pertains to a role that Virtue doesn’t even offer as a position. As CEO, I am also CCO (a fact that I now know, upon researching this subject); which is exactly why I’m so intrigued by this concept. You may have heard this phrase thrown around the corporate world and wondered “what in the world is THAT?” Well, wonder no further

Bear in mind, a company’s culture should be established at its origin, but because life changes on a dime, it’s important to establish a protocol for maintaining YOUR culture, in the midst of constant cultural change.

  • Corporate culture is the pervasive values, beliefs and attitudes that characterize a company and guide its practices. To some extent, a company’s internal culture may be articulated in its mission statement or vision statement.

 

So what does this mean for you?

A growing trend amongst Fortune 500 companies is to expand the C-suite by adding a Chief Culture Officer position. Tasked with creating and promoting an enduring culture which defines a company, the CCO does not have an easy job. Culture changes quickly in our digital age and through experience top management is discovering that change is coming no matter what. Their choice is to either embrace the idea and add their ideas, or let the culture become a product of anyone who chooses to wield their influence.

What Does the CCO Do?

Tin he Chief Culture Officer is becoming an increasingly vital cog in the modern corporate machine. The CCO mixes and mingles with the frontline employees but has easy access to the CEO and COO. More than just a middle-man, the CCO helps to shape the public image of a corporation as well as the internal culture.

He/She will need to observe the natural ebbs and flows that occur within a culture and predict where they will go next. By using the inevitable change to their advantage, a good CCO will gently influence where needed to keep the public and internal image synchronized as well as positive. This keeps employees productive, engaged and committed.

Being a CCO is not an easy task and requires an absolute commitment to having a great corporate culture. The right person will utterly glow when speaking about how to incorporate the “millennial culture” into the corporate structure. They will wax poetic about how longer more playful work breaks actually result in more completed work and smile when everyone objects without really considering the evidence. The good CCO will accomplish what he/she set out to accomplish; a workforce culture that is in blissful harmony with the corporate culture.

By accepting change as a major asset, a corporation can become an industry leader rather than the recipient of other’s crumbs. The CCO understands this and works with everyone to take the company to greater heights – and profits – than ever before reached.

Why Does Anyone Need a CCO?

Though it is a new concept, learning the craft of controlling corporate culture is incredibly important to your company’s image and brand. When no one is paying attention to the culture, then chances are the employees are dissatisfied.

The economy has caused everyone to tighten their belts and the frontline people feel the cinch more than any other department. Many corporations discover too late that their corporate culture is hating the corporation; in some cases with good reason. The cost of the “Great Recession” has been passed to down to the employee in the form of decreased benefits and wages yet increased responsibility. Of course there are the lay-offs too which have a bad habit of making people feel disposable.

So in an age where many employees feel like property rather than people, it is increasingly important to avoid being the “evil corporation”. By consistently providing direction to your employees and giving them the tools they need, your employees can work smarter not harder. Freeing up time once wasted on fixing broken copiers and re-setting the (stupid!) router, you can now get more work out of your existing staff. And guess what? They will enjoy doing it!

Research proves that employees who feel valued and like they are part of something important are more productive and less likely to leave. They are more likely to be proud of where they work and to recruit others to join the team. No better PR could be had for your corporation than the effusive praise of your own employees.
Getting Started

Since Chief Culture Officer is a new position within the c-suite, the role might have to be crafted from scratch. An emerging group of consultants and think tanks are beginning to offer their services in this area for a fee. The position of CCO will be rolled out like any other product complete with even an implementation team! This time of uncertainty for the CCO will be short as a group of leaders from the millennial generation are ready to change the image of corporations from hostile to familial. Start planning now and it will be much easier when the time comes for you to begin influencing your changing corporate culture.

How To Get Traffic To Your Website Through Good Copy

In order to increase traffic to your website, it is important to have the best content available. Gone are the days of search engines based on keywords. Today’s search engines are more complex and based on the context of the query rather than only the words it contains. If you’re not into writing yourself, getting good content can be a hassle, but it doesn’t have to be with the right resources. Let’s start with the most important part of getting good content…finding a writer.

Don’t roll your eyes or click away, it MATTERS, and you have some options:

Staff Writer vs Independent Contractor

A versatile staff writer is a unique asset to have if you have enough work and the economy of scale to provide medical benefits. Once hired, a staff writer can provide a variety of services whenever your business needs if given the right tools and direction. Additionally, a staff writer has the same accountability and availability as any other salaried employee which allows for a certain level of trust. However, the tax man rests for no one and you will be responsible for payroll taxes, Medicare, and Social Security. This is a considerable cost for most businesses and is not always an option for small businesses.

Using independent contractors to write content is not only a great way to have diversity of thought amongst your worker-bees; it is also extremely cost effective. Why is that? Well, the biggest benefit financially is that an independent contractor is responsible for their own taxes. Payroll taxes are not an issue with freelance writers, as they report and are responsible for their own earnings through a 1099 tax form. By hiring a freelance writer, not only are you getting a professional with a quick TAT, you are also freeing up capital that might otherwise be tied up in payroll taxes. Still, there are some things to keep in mind. If you hire an independent contractor, he or she will have the power to dictate his or her workload and hours – which could leave you feeling a bit “less-than-important” if your terms are CLEARLY DEFINED up front. It’s always smart to identify and clarify any “fine print” before you sign on the dotted line. This is also true when hiring a contractor to create content for you.

Finding Quality Freelance Writers

Whether you are looking to find someone long term or looking for someone to complete one project, lots of people are out there willing to fulfill your content needs. Some may have a fee/word requirement while others work on an hourly basis. So how do you find the quality freelance writer you need to propel your business forward?

One way is to post an ad on career websites such as Indeed.com or in your local classifieds. Another is to use a freelance service such as Elance or oDesk. Both kinds of services will require a detailed description of the task as well as a price range in order to yield high quality candidates.

Online career sites and local classifieds are a more traditional approach to finding talent. An ad is posted and many applicants will apply with their resume. It is then your decision as an employer to choose the best candidate for the job. By applying for the job, it is assumed that the freelance writer accepts all listed terms. The delivery of service is not monitored by the career or classified website and there isn’t a way to provide feedback for great or horrible service. After the job is done, the ad is simply removed.

As with the other info, there’s a speed bump you might have to navigate; not all freelance writers are as awesome as they first appear. Far too many people learn the hard way that when it comes to these freelance sites, you get what you pay for. If a writer says he or she can do five pages of copy for ten bucks – run away – far, far away. This may sound harsh, but years’ experience in the industry has taught us to “know when to hold ‘em, fold ‘em, walk away or RUN.”

Use A Professional Service

Of course, we’re most partial to this option because it’s what we do. But, we understand that our services aren’t for everyone, hence the above info. Still, using a service has tons of benefits that the above options don’t offer. For example, there’s not “hunt” for the right person. There’s no tax issues to think about or schedules to make out. You don’t even have to pick the topics if you don’t want to! With a service company, like Virtue Marketing, you simply choose your products, and Client Care takes it from there. You will need to answer a few questions, but you can be as involved – or uninvolved – as you like. We talk to some of our clients every day, and others prefer to sit back and watch us work. The sky is the limit and you customize the service to suit YOU. At Virtue, we have already cherry-picked the finest writers available, who have experience in legal, medical, and consumer content. Not only that, but we LOVE what we do and we are eager to serve. Our writers are happy to share their expertise with you whenever you need it!

BONUS TIP: No matter what option you choose, it is essential to be clear about your expectations and budget. There should be hard deadlines and the cost should be arranged and clearly established ahead of time.

With Love,

Tylie

How To Succeed In Business; 3 GREAT BUSINESS TIPS…AND THEY ALL START WITH THE LETTER P!

Owning a business in today’s economy can be a challenge, but there are a few things that businesses of all sizes can do to weather the storm. In addition to great marketing, taking a look at your people, process, and product are key to maximizing your profits. We can start with the easy stuff!

Product:

Entrepreneurs are usually experts on their products. But, it can be easy to get attached to the original concept even when sales don’t back up personal bias. Business success is synonymous with innovation. We need to be prepared to change where needed, and let go of the emotional attachments we may to our old ways. Yes, change can be scary, but it’s also necessary. I can hear you know, “okay, but I don’t even know if I’m in a product rut. So how do I find out?” Well, here you go: RESEARCH! In conjunction with examining sales quantities and relationships, focus groups are an extremely useful market-research tool for making your product (or products) the best it can be.

For tangible products, letting customers use your wares and then express their honest opinion is invaluable data. If a discernible pattern turns up, then change is needed if the cost doesn’t outweigh the potential profit. For example, you sell watches. Customer feedback is overall pretty good, but you notice a theme to all the complaints; the band quality does not match the quality of the actual watch.

For online products or services, Beta testing is vitally important. Beta testing is releasing a product after quality control checks to a very limited and very experienced market. These users critique the product before it can go live en masse. For example, Beta testers of a cloud-based sales-tracking product rave about the ease of use and elegant simplicity. Only one issue seems to bother every user; every time the internet connection is lost or wavers, data is lost. That is a huge quality error in a data storage system!

Something as crucial as quality can significantly decrease sales and your bottom line; paying attention to feedback (aka data) is crucial to the success of your company. Applying product feedback early can help you to retain clients while eliminating any future client loss.

Process:

As an organizing, time management and productivity coach, I have a soft place in my heart for process improvement and systems. Though processes (especially in the online world) seem like they would be the most difficult to examine, today’s data analytics and automated systems make efficiency easier than ever. Nerds everywhere have united to create a multi-billion dollar industry completely focused on process accountability. I’m totally allowed to say that because I’m a super huge nerd. Yes, that’s right. I own it. But, I digress; tools that used to take an entire department are now widely available in easy to use software packages. Getting and understanding data is easier than ever.

With that data on your computer screen, look for bottlenecks – areas of your process which do not move as quickly as others – and try to remedy the lag. This can be accomplished in a variety of ways, but one very effective way is to interview the most experienced and innovative employees. These frontline individuals should be able to point out the areas that give them the most grief and slow down the process. Plus, nothing helps employee morale more than being heard and having your feedback valued.

Another option is an anonymous online forum. Online forums are a great way to understand what is really affecting production in your company. Facebook has anonymous employee chat rooms which allow for constructive criticism and innovative solutions to problems without the stress of actually going to see the boss or getting pegged as a “complainer”. It also allows people to let off steam so that they can go back to work without getting the rest of the department riled up.

You can use the same approach for “offline” processes and systems too. It’s all about perspective and objectivity. Be willing to SEE improvement where it’s needed and don’t get defensive when someone tells you something negative or suggests improvements could be made. Improvement is a CONSTANT THING. At Virtue, we’re in a constant state of process improvement, and it doesn’t stop there – I am personally in “process improvement mode” at home on a regular basis. Organizing is never ‘done’ it just becomes manageable. The same is true for process improvement.

People:

People – as always – are the most important part of every business. Without dedicated and well-trained people, software and data are useless and will not yield the projected profits. ß I CANNOT EMPHASIZE ENOUGH the importance of VALUING the people who help you. Even if you’re a one-man-show, you have support somewhere. Whether it’s your spouse or the barista at your favorite coffee place, VALUE THE PEOPLE WHO SUPPORT YOU! You aren’t you by accident, people helped to make you who you are. You don’t have to be a huge people person to value the importance of human relationships, especially when those relationships fuel your current and future successes.

More and more, corporations are focused on employee/contractor retention and employee engagement. Whether it is because of employee feedback or because corporations discovered that turnover is expensive, executives are urgently looking for a way to keep their employees around. They may also be aiming to keep their dirty laundry off of employer rating sites like Glassdoor.

Along with Indeed and CareerBuilder, Glassdoor allows current and former employees to rate their company and to give out anonymous details about salary and internal goings on. Applicants can view complaints as well as kudos about specific companies and can then check out salaries. If feedback is poor and pay is below market average, new talent will move on. More importantly though, your Brand will be tarnished. In today’s information driven market, consumers may choose to buy similar products from competitors who have happier employees.

Giving your people the tools and the knowledge to do well is one of the most important changes you can make in order to maximize profit. By investing in the right tools for your product and training every employee to use them correctly can revolutionize your business. It is the people that provide services for your consumer. It is people that troubleshoot and convince current clients to stay and invite new clients to the table.

Re-Think Everything!

OK, maybe not everything! But, as Forbes wisely noted in a recent article, “it is time to rethink the concept of employee engagement”. In fact, it is time to re-think the concept of employee all together!

Recent employee surveys indicate that people want to be treated with respect, paid fairly, and they want to contribute to something bigger than themselves. When an employer can fulfill these desires, people work harder and they work smarter. They care about what they are doing and they care about the overall success of the company. This translates into profit based on an ethical business model.

Feeling serious? Let Virtue Marketing lead the way! We offer expertise in marketing, brand development, and project management. We also offer training and support for organization, time management and productivity. We are called to help you find your calling! Send an email and we will get back to you with fresh ideas tailored for your needs.

In the meantime…check out this website for continuing business education! Coursera.com has TONS of classes related to leadership, organizational analysis, and data gathering.

Google Algorithm Updates And You, Use Google To Your Advantage

You may have heard that Google vamped up some of its existing algorithms (and introduced one new one) in the mid to latter part of 2013. These “updates” have affected the way we in the SEO world handle marketing. Basically, these changes mean that many of the “old school” tactics you used to get traffic and rank will no longer work (or, maybe we should say, they won’t work as well – a blind squirrel finds a nut every once in a while). If you’re new to the game, or you’re still using methods you used in the early 2000s, you’re probably not reaping the rewards you once did… and can again!

Google is an innovative and constantly changing entity which is why so many people turn to it for research, news, and the random questions that pop up in our heads throughout the day. Over the years Google has used a variety of algorithms to glean accurate information from the copious amounts of data – good and bad – that exists in the ethers of the internet.

Until recently, Google has used algorithms based on keywords. So if a consumer types in “What time is it in India?”, Google would look at each word individually and provide results that had at least one of those words present.

This presented a unique problem for consumers as the search results did not necessarily yield the desired information, but did contain the appropriate key words. The reason for this is that early algorithms such as Panda and Penguin were not designed to analyze the context or connotation of the keywords. These two algorithms were designed for entirely different purposes based on the technology available at the date of implementation.

2011: Panda

As one of the earliest algorithms created by Google, Panda is designed to prevent low quality content from appearing high on search results. As the internet expanded, Google created a “Quality Rater” system in which feedback determined the result rank of individual websites. In order to obtain a high ranking, content had to be user friendly and had to pass a “quality threshold” defined by Google. With a few other parameters, Google was able to provide search results that had some level of integrity and relevance.

Still, users were complaining that Google was not answering questions in the way they expected; the information was either not pertinent or filled with time-wasting spam. Essentially, users were and still are looking for a method which provides the desired information without any filler or advertising. Google responded in 2012 with Penguin.

2012: Penguin

Created in response to user complaints of excessive search engine spam, Penguin aims to block websites which violate Google’s Webmaster Guidelines. These guidelines are relatively simple; create quality content that is unique in its approach or information and provides an excellent user experience. Additionally, a website’s content should be easy to find and any provided links should be relevant and accurate. This is sometimes referred to as “above the fold” content, meaning that the information searched for is present without having to scroll down or search excessively.

To skirt around these guidelines, content creators got extremely creative in order to hoodwink Google users and increase their website traffic. In what is now known as Black-hat SEO practices, web content creators use a variety of sneaky methods to falsely point Google users to websites that are not relevant or are primarily used for advertising. This is achieved through manipulating the anchor text. Anchor text is linked text which is relevant to the landing page and thus to the users query.

Don’t panic if these terms sound technical, most people already know what anchor text and landing pages are and just don’t know it! A landing page is a homepage and an anchor text is a sub-heading. For example, if you visit Virtue Marketing’s homepage there are tabs at the top of the page which describe other areas on the website; that is anchored text. Spammers and some SEO organizations manipulate these features to increase site traffic and usually their profits. Understandably, Google users were not enthused by these practices and demanded something better. That something better is here and it’s called Hummingbird!

2013: Hummingbird

Ambitiously named after the quick and capable bird, Hummingbird was created not only to increase the quality of content available to Google users, but also to work seamlessly with mobile devices. Since Smartphones and Google itself use voice activation, the demand for a conversational search engine is high. Additionally, users are no longer impressed with the traditional keyword search engine model because it doesn’t always take into account the context or the meaning of a phrase. Hummingbird has somewhat solved this issue for its users.

Designed to understand the meaning behind a query, Hummingbird analyzes human language to more accurately produce results. It also uses semantics and psychology to tap into what the user really wants. Constantly collecting data from signed in users, it is also able to tailor search results based on previously visited website and previously posed queries. Finally inching towards Google’s original goal of being able to answer a user’s questions, not just reference keywords, Hummingbird is a completely new way to seek out information.

Using Hummingbird to Your Advantage

So what does that mean for your website? Is all of your hard work and training in SEO methods for naught? Happily, the answer is NO! According to Google, as long as your website’s content is unique and high quality, it will remain high in query rankings. The purpose of Google has not changed; it continues to be a resource for answering the questions of its users. By following Google’s Webmaster Guidelines, you website will get the traffic you require to drive your business forward.

If you are still unsure about what steps to take moving forward with your web content, send us an email! Virtue Marketing uses only the newest marketing methods and is well versed in the meaning behind your client’s Google query, and we’re HAPPY to answer your questions regarding the same. We can help your business achieveits goals with Respect, Refinement, and of course RESULTS!