With advertisements and marketing taking up various amounts of precious space on the vast majority of websites, oversaturation has conditioned a great many number of online users to simply ignore the tiny boxes vying for their attention. Some business owners operate under the impression that ads are ads, and that one is as good as any other. However, no matter whether the advertisement is text or image based, it has to be pretty compelling to actually garner clicks that will eventually lead to customers.
So, what happens when a business spends valuable money on an ineffective ad campaign? It wastes time, money and the opportunity to bring in new customers. Think that any type of sustainable wealth building is going on at a company where this is taking place? Most likely not.
Successful startups spend a lot of time researching and strategizing new products and services before beginning development or even thinking about launching, but that same dedication often seems to disappear when it comes time to employ a bit of online marketing. Most online businesses will never grace the television screen between prime time sitcoms and the evening news, so online marketing and ad campaigns need to be focused, tight and ready to do their jobs — drive customers in and not away.
Defining outcomes of a successful online advertising campaign include an increased online presence, new customers and a brighter bottom line. These are the types of expenses of which business owners should not be afraid and can even be an investment. Sure, there is an upfront cost, but the return is usually more than worth it.
While entrepreneurs are often one-man (and woman) show extraordinaires, without a background in marketing, this is one top that may not fit. Before committing to any type of agreement with a marketing company or freelancer, be sure to shop around for the perfect fit. Mediocre marketers might be willing to sum up what they see as a good campaign, while great ones will be more than happy to discuss the business’s needs and goals to craft the most successful strategy possible.
Since co-founding the wildly successful POS software company, Falzone has graced lists in Business Insider, Forbes and the San Francisco Business Times naming her one of the most important entrepreneurs of her age. Revel Systems is not only in San Francisco where the company is based but isacross the nation in over 1,200 major locations. It is not just small retailers using this revolutionary technology for the iPad — several different sports stadiums recognize how powerful, useful and easy this type of technology is.
Still younger than 30 years old, Falzone has shown just what a “go get ‘em” attitude can accomplish. Planning and research might be necessary components of a successful startup, but when they become time sinks for procrastination, it might be time to stop thinking and start acting.