September 17, 2015 - Vertū Marketing

If you own a business with a small niche, you know how important it is, not just to connect with people, but to connect with the right person. The success of your business very likely depends on customers beyond your local market–but how do you find them?

Facebook is an incredibly useful tool for businesses of all kinds, but it can be a lifeline for those who need to market to a specific audience. Through boosted posts and targeted advertising, people from across the country, and even the world, can connect with your business. While Facebook is easy to use and free, it is vital that business owners consider how to use this tool well. If you are marketing to a niche audience, consider the following:

Your business page is the key to a positive online presence. Any business page should be managed well, with basic information posted and frequent interaction with customers.
Facebook provides tools, such as Audience and Ad Insights, that allow for you to create content that is useful, informative and relevant for your targeted audience. We can help you use these tools in the right way and create content that is optimal for your goals.
Get to know your audience–find out what they want, what they are looking for and what your business can offer to keep them coming back for more.

Niche marketing through Facebook may be important for your business, but it doesn’t have to be overwhelming. The team at Virtue Marketing wants to help you reach the right audience for your business. We understand how to use Facebook for your benefit, and we are committed to your success and are ready to help.

Being your own boss and striking out into the world of online entrepreneurship is certainly a lucrative opportunity, but many people seem to be operating under the false pretense that you need an enormous amount of cash just to get to the starting point. Admittedly, a decent sum of startup fundingis certainly beneficial, but the reality is that one of the best foundations for business is the founder’s hard work, skills and dedication. This means that in addition to whatever startup capital a business has, it also thrives on:

Passion

Starting a business to make money is all well and good, but embarking on a new business venture to grow wealth and pursue and fulfill a passion is even better. The most successful business owners start with what they know and love, and that passion usually shines through their product.

Internet Savvy

A website by itself won’t cut it anymore. To truly succeed online, entrepreneurs need to understand how social media, search engines and service marketplace websites influence the ebb and flow of potential customers. The Internet is a big place, and a business doesn’t have to be in every corner, but there’s certainly plenty of room to spread out.

Networking Skills

Now that a business has a presence in a number of places online, it’s time to get the conversation going. There may be few greater turn-offs to potential customers than an empty Twitter feed or an abandoned social media page. The Internet is more than just host to the business, it is also the platform to connect with other entrepreneurs, suppliers and customers.

Instead of waiting until startup capital hits an unimaginable number, entrepreneurs and business owners who have not only survived but thrived in the online business world understand that it takes more than money to build a business.