July 9, 2015 - Vertū Marketing

If you have ever attempted to browse a company’s website or purchase a product online, only to find that the site is slow, difficult to navigate, poorly constructed or contains false links, you know how frustrating it can be. Most consumers, when they happen upon such a site, move on to another relevant site in a matter of seconds. If there are problems with your company’s site, you can miss the opportunity to develop a profitable relationship with a potential customer in less than 10 seconds.

Out-of-date websites are simply unacceptable in today’s business world. Consumers are smarter and equipped with more technology than ever before, and they are searching for the most convenient, easiest and fastest option. If your website has problems, it can affect your brand, the foundation of trust with customers and, ultimately, your bottom line. It is simply too risky to have a bad website, but you may not have the time, resources or technical skills to make the needed improvements.

At Virtue Marketing, we offer web repair services to businesses of all kinds. We help insert functionality and improve the overall navigability of your site. In just one hour, our team of skilled web designers can identify problems and develop a solution that will improve your site and make it easier to connect with your customers. Working with a skilled web developer does not have to compromise your bottom line. These services are available on an hourly basis, so no long-term commitment is required in order to get the results that you need.

Our Web Rescue services are more than just a one-size-fits-all solution—our approach is tailored to the specific needs of your company. Get the quality, professional site you need by seeking the help of a professional. Every successful business has a high-quality website—what does your current site say about your company, brand and message?

Whether an individual’s purpose comes naturally or someone has to spend years of work and self-reflection to discover it, purpose is often an intensely personal aspect of one’s life. While that purpose might lead someone to establish his or her own business, it might not always be clear how to weave that purpose into a business.

Finding the best route to build a business that reflects a personal purpose often starts in the business plan. Consider the three big Ps — product, profit and purpose. A solid and well-defined business plan will address all three of these, the most important of which is purpose.

Think about it, what leads a business? The answer to this question: The mission statement. For entrepreneurs, the mission statement should be where they find their own purpose mirrored back to them. If the mission statement is focusing on any of the other Ps, then it has missed the mark, and it is time to go back and revise. Potential investors and future customers want to know what a business is actually striving to achieve and how it intends to affect the lives of those linked to it.

The mission statement is more than just an airless claim — it is the heart and purpose of a business.

Things like products and profits come secondary to purpose because there can be no sustainable growth, product development or growing profits without the focus, drive and heart that an intertwined personal and business purpose will inspire.

Does Your Website Need A Rescue?

Should Your Purpose Be Intertwined with Your Business’s Purpose?