In the age of Google and Facebook reviews, businesses can no longer rely on outdated and poorly built websites to meet the needs of the average consumer. As a consumer myself, I frequently visit websites… Continue Reading First Impressions Count
Should a local business owner invest in search engine optimization (SEO)? SEO is important for larger businesses and companies that are not restricted to a specific geographical area, but it can also be a beneficial… Continue Reading Search Engine Optimization For A Local Business
Have you ever felt overwhelmed or intimidated by the social media world? Individuals, organizations, politicians and businesses–everyone is on Twitter, and everyone has an opinion. With so many people, tweets, links and voices all contending for… Continue Reading Twitter For Business: Make Every Tweet Count
What is one of the major advantages of using social media as a marketing tool? It’s free! Facebook, Twitter and Instagram are popular and useful, yet many small businesses are hesitant to take advantage of… Continue Reading Using Twitter As A Marketing Tool
The word “selfie” has quickly become ingrained in the American vernacular, ushered in, mostly, by millennials snapping photos of themselves doing everything from sipping a latte to riding a roller coaster. This trend was bolstered… Continue Reading Selfies For Business Growth?
A first impression can have an incalculable impact on the future relationship between a client and a business. Like a firm handshake, good website design is often the first impression of a business. When potential… Continue Reading How To Make A Strong First Impression
Many aspects of business have already made the jump from paper and print to online and digital. Companies that resist this change and are slow to match trends may suffer from lower profits and slower… Continue Reading Want To Get Ahead? Consider Video Marketing
It is estimated that consumers are exposed to hundreds of advertisements every day. From television commercials to Facebook ads, individuals are faced with an onslaught of constant visual “noise.” For this reason, businesses of all kinds… Continue Reading Sharpened focus leads to improved ads