Have you ever felt overwhelmed or intimidated by the social media world? Individuals, organizations, politicians and businesses–everyone is on Twitter, and everyone has an opinion. With so many people, tweets, links and voices all contending for attention and recognition, how can you, as a business owner, make your tweets stand out? Fortunately, there are some simple methods for making the most of your 140 characters and properly publicizing your product.
First of all, it should be noted that the Twitter account for your business should not become confused as your personal social media outlet. It seems obvious, but business owners should refrain from posting personal pictures, political rants, controversial statements and anything that could be offensive or misconstrued. Tweeting for business should be focused on what your company offers–products, services, special promotions and showcasing new offerings. In addition to promoting your business, Twitter can be a wonderful platform by which you can connect with existing customers and interact with potential ones. When tweeting for business, it can be useful to remember the following things:
- Connect: Twitter is all about connecting with other people. Be fun and showcase the personality of your business, but always remember to be professional. Post articles and blogs that relate to your product, allowing your Twitter followers to gain a better understanding of what you have to offer.
- Engage: Twitter is one of the easiest ways to start a conversation with your clients/customers. Ask a question about what customers want, take a poll regarding the popularity of a certain product or ask an opinion. Twitter followers and potential customers feel valued when businesses make the effort to dialogue with them.
- Reward: If you need to gain more followers, it can be beneficial to have a giveaway or reward, available only to those who follow your business on Twitter. A simple discount or prize drawing can attract a lot of positive attention.
- Inform: Twitter limits you to 140 characters, but that should not stop you from being informative and educating your followers regarding your products and the unique aspects of your company. Showcase your offerings with a simple introductory phrase beginning with “Did you know what we offer _______,” followed by a brief explanation and a link to your company website.
There are numerous benefits to using Twitter for your business in a responsible, practical way. If you are new to Twitter or to social media overall, it can useful to seek guidance regarding the best way to launch into this new territory. With the correct help and understanding of this particular platform, you can make your voice heard and bring attention to your company in the Twitter universe.