If an expensive and complicated marketing campaign was a requirement for small business success, there would be many entrepreneurs out of work. Many businesses have a small-to-nonexistent budget for advertising and marketing, but the key… Continue Reading Marketing On A Shoestring Budget
Do you ever have a hard time finishing tasks? Do you find yourself checking Twitter, scrolling through the Facebook newsfeed or shopping online instead of completing your work in a timely manner? We live in… Continue Reading Just Enough Motivation To Get Through The Day
Every business owner has toyed with the idea of giving up. Owning a business, whether big or small, is fraught with challenges and frustrations. On many occasions, there is no way around the difficulty; it… Continue Reading Coming Back From The Brink
If you have owned or operated a business for any amount of time, you know that the path to success can be fraught with frustration, setbacks and complication. Obstacles are an inevitable part of any… Continue Reading Overcoming Obstacles In Business
January typically sees both business owners and individuals in a flurry of activity, making resolutions and eagerly setting out to achieve these new goals. However, change rarely comes easily, and by the time February… Continue Reading Finding And Sustaining Motivation
What is the benefit of a marketing plan if it does not reach the intended audience? Like the metaphorical tree falling in the forest, does it matter if there is no one around to hear… Continue Reading Finding And Reaching Your Target Audience
George Bernard Shaw once said, “The single biggest problem in communication is the illusion that it has taken place.” Communication is the foundation of any relationship, and effective communication is especially vital in the business… Continue Reading The Art Of Communication
In our previous blog, we explored what it means to be a small-business owner and pointed out that it may take more than simply inventing a new product or service. Being successful in the business world… Continue Reading What It Takes To Be Your Own Boss, Part Two