The Art Of Communication

George Bernard Shaw once said, “The single biggest problem in communication is the illusion that it has taken place.” Communication is the foundation of any relationship, and effective communication is especially vital in the business world. A failure to clearly communicate can lead to misunderstandings with clients and other problems, ultimately resulting in lost opportunities. It is easy to fall into the trap of assuming that you have a clear line of communication with your clients, so it’s beneficial to occasionally evaluate how effectively you are communicating.

There are many benefits to clear communication. It can make your relationships with your clients better, allow for greater employee interaction and improve the overall function of a business. You can improve communication and your relationship with your clients and employees by observing any of the following tips:

  • Want to be heard? Learn to listen. Ask your clients what they want and strive to understand. When you make the effort to simply listen and hear what people are saying, it is a personal investment in others. And in the business world, making good investments may be the key to growth and success.
  • After listening to feedback, have you identified a problem or issue that should be resolved? Make the effort to change what needs to be changed, and people will notice. Simple improvements can have a deep impact and demonstrate your commitment to the needs of your clients.
  • If you are scattered and stressed, it is a reasonable conclusion to assume that your communication methods may be strained. Organize your schedule, manage your time wisely, and by default, you will be present and attentive when speaking to clients, potential customers or employees.
  • Communication does not always have to be speaking face-to-face or a verbal conversation. Consider other methods to reach out to your clients. Besides phone calls and emails, there is a whole new world of social media outlets available. Alternate methods of communication can be effective and demonstrate that you made an intentional effort to be in touch.

Constructive and clear communication is a business skill and may not be one that you possess naturally. This is an important factor in your success and longevity as a business owner. If you need to clear the lines of communication, do it today and get the enjoyable, productive and streamlined work environment you deserve.


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