Successful marketing campaigns involve knowing who you’re marketing your client’s product or service to. Understanding the intended audience is key to creating a marketing strategy that will appeal to that group of potential customers. Customer profiling can help you understand your client’s target market and… Continue Reading The Importance Of Customer Profiling In Digital Marketing
The age of AR and VR is here, and this technology is not likely to disappear anytime soon. If you work in digital marketing and haven’t yet considered utilizing augmented reality or virtual reality in your campaigns, perhaps now is the time. Embracing new technology… Continue Reading Embracing Augmented And Virtual Reality In Digital Marketing
As a copywriter, you may find yourself working with clients from many different backgrounds. You’re likely to be tasked with writing content about different subjects, some of which may be controversial. You may find yourself in a situation where a client asks you to create… Continue Reading Should Copywriters Create Content That’s Against Their Beliefs?
When you work remotely, you may experience issues that you wouldn’t normally deal with when working in an office. While you can experience internet outages in any location, if it happens when you work remotely, you’re the person responsible for finding a solution so you… Continue Reading Remote Workers Should Prepare For Internet Outages
The goal of a marketing campaign is to reach the client’s target audience and encourage them to act in the desired way. But it’s not always easy to understand the effectiveness of a traditional marketing campaign. Digital marketing, though, is different because you can see… Continue Reading Measuring The Effectiveness Of A Digital Marketing Campaign
You may be aware of the most known benefits of eating a healthy diet, particularly when it comes to breakfast. However, maintaining a healthy weight and promoting overall physical health are not the only reasons to incorporate healthier foods in your diet. Eating the right… Continue Reading Breakfast Foods That Can Increase Your Workday Productivity