The goal of a marketing campaign is to reach the client’s target audience and encourage them to act in the desired way. But it’s not always easy to understand the effectiveness of a traditional marketing campaign. Digital marketing, though, is different because you can see the results of your work more easily. Working in digital marketing means that you have easy methods to gauge the effectiveness of your campaigns. Understanding what works and what doesn’t help you learn ways to increase the effectiveness of your campaigns.
Understanding website traffic
Knowing how many visitors click on a website in a certain period, along with understanding how long those visitors remain on a website can help you understand what improvements should be made to make the site more engaging. Studying the analytics of where visitors came from, what links they clicked on, and what actions they took while on the site can help you create better marketing content. It’s also helpful to understand what brought visitors to the website so you can gauge how well the site is represented on search engines.
New or return visitors
You can use analytic software that provides important details about who is visiting your client’s website. This software can tell you whether visitors are returning or are viewing the content for the first time. A high rate of return visitors shows that you’re doing something right. But if you see first-time visitors who are quickly clicking away from the website, that shows that you need to make some changes to enhance the value of the content you’re providing.
To be effective at creating online content to market your client’s product or service, you must know what works. Using analytics to understand the value of the content you’re providing can help you make improvements when needed. By knowing who visits a website, understanding where they came from, and looking at how much time they spend on the site, you can make changes to your content that will encourage those visiting your client’s website to make a purchase.
