In an increasingly global economy, growing revenue will depend on successfully establishing a brand presence across many regions and cultures. Though it may be easier to use the same marketing campaign globally, it makes more sense financially to have a flexible marketing strategy. Even though… Continue Reading Market Locally, Profit Globally
The world of advertising and marketing looks much different than the popularized versions seen on TV. Many consumers do not believe in traditional marketing and up to 50 percent will rely on customer reviews and advice from friends instead. Many others will use the power… Continue Reading Marketing for the Future: Tactics for 2014 and Beyond
1) They embrace their faith. Having faith ensures a life filled with hope, a life filled with purpose and life that has meaning. When I say “faith,” I’m not talking about faith in a person, a government, a trust fund, etc. I’m talking about faith… Continue Reading Ten Things Super Happy, Successful People Do That Too Many People Don’t
Business 2 Communities Recent market research reveals that businesses that define the end consumer as a community have experienced increases in revenue of up to 31 percent over the last three years. Businesses have known for awhile now that consumers like to feel connected by marketing.… Continue Reading The Psychology of Marketing — Why Specificity In Targeting Matters
Google recently made great strides toward its ultimate goal of creating high quality and unique information that is widely available to anyone with a question. Marissa Meyer explained in a behind-the-scenes video that Google’s goal has always been to answer peoples’ questions. This in and of itself is… Continue Reading Baby Hit Me One More Time! Google Panda 4.0
Time is our most valuable and limited commodity. We all have a finite amount. We all get 24 hours in a day (A lot or a little depending on your outlook). One of the most common issues I come across when working with clients is… Continue Reading The Value Of Time