Small businesses are considered the backbone of the American economy. The Conway Center for Family Business estimates that as much as 35 percent of Fortune 500 companies are family operated. In fact, it is thought… Continue Reading Small Business Success: Keep It All In The Family
The word “selfie” has quickly become ingrained in the American vernacular, ushered in, mostly, by millennials snapping photos of themselves doing everything from sipping a latte to riding a roller coaster. This trend was bolstered… Continue Reading Selfies For Business Growth?
The famous grocery store Whole Foods has recently announced a new nationwide marketing campaign, centering around new commercials that showcase the corporate values of the chain. Whole Foods has never needed to launch a national campaign… Continue Reading A Whole New Plan For Whole Foods
The business world is like a horse race. Everyone is running, trying to get ahead, jutting out their nose just to finish millimeters ahead of the competition. If a horse falls, pauses, hesitates–even for a… Continue Reading Pull Away From The Pack
The world of sales can be a brutal place. The fast pace of keeping up with competitors and improving sales methods can be both frustrating and exhausting. Individuals in sales know how impossible it can… Continue Reading Surviving In The World Of Sales
A first impression can have an incalculable impact on the future relationship between a client and a business. Like a firm handshake, good website design is often the first impression of a business. When potential… Continue Reading How To Make A Strong First Impression
Everyone is allotted the same 24 hours in a day, the same days in a week and the same months in a year. Although every person is given the same amount, the main difference is in… Continue Reading Making The Most Of 24 Hours
It’s a familiar story: A customer has dinner at a restaurant and has a less-than-pleasant experience. Before the meal is even finished, a complaint is posted on his or her Facebook page, perhaps even accompanied… Continue Reading The Double-Edged Sword of Social Media