Small business owners have obligations and responsibilities that require constant attention and take significant amounts of time. Understandably, these individuals may wonder if it is worth their valuable time to start a blog for the… Continue Reading Should You Be Blogging?
Have you ever felt overwhelmed or intimidated by the social media world? Individuals, organizations, politicians and businesses–everyone is on Twitter, and everyone has an opinion. With so many people, tweets, links and voices all contending for… Continue Reading Twitter For Business: Make Every Tweet Count
Criticism is a normal part of doing business. In fact, some of the most successful business leaders have found themselves under intense scrutiny at some point or another. When dealing with negative people and criticism,… Continue Reading Positive Response To Negative People
What is one of the major advantages of using social media as a marketing tool? It’s free! Facebook, Twitter and Instagram are popular and useful, yet many small businesses are hesitant to take advantage of… Continue Reading Using Twitter As A Marketing Tool
The word “selfie” has quickly become ingrained in the American vernacular, ushered in, mostly, by millennials snapping photos of themselves doing everything from sipping a latte to riding a roller coaster. This trend was bolstered… Continue Reading Selfies For Business Growth?
It’s a familiar story: A customer has dinner at a restaurant and has a less-than-pleasant experience. Before the meal is even finished, a complaint is posted on his or her Facebook page, perhaps even accompanied… Continue Reading The Double-Edged Sword of Social Media
Profiling consumers has become easier than ever in the last 15 years due to technology and our emotional interaction with the internet. Most of us – myself included – offer up our emotions… Continue Reading Facebook Probed Us! What the Experiment Means for Marketing