The importance of providing quality customer service may be one of the more underrated keys to business success. Excellent customer service can lead to loyal customers and garner new business through word-of-mouth recommendations. People will often… Continue Reading The Importance of Customer Service
Do you own a service business? Chances are that at some point, you have struggled with securing new customers and finding a marketing plan that accurately conveys the message of your business. The success of… Continue Reading How To Grow A Service-Based Business
Companies and businesses often grapple with the correct way to market to consumers of different ethnic and cultural backgrounds. As the demographics of American consumers are shifting, and will continue to change dramatically, smart businesses… Continue Reading Marketing With A Multicultural Approach
What is the benefit of a marketing plan if it does not reach the intended audience? Like the metaphorical tree falling in the forest, does it matter if there is no one around to hear… Continue Reading Finding And Reaching Your Target Audience
Now that the holidays are over, people are beginning to pack up their holiday decorations and think about the new year. For many, this means tossing out the Christmas cookies and pledging to lose 15 pounds.… Continue Reading Resolutions For A New Business Year
Search engine optimization is maximizing a site’s potential by increasing its ranking in search engine results. For example, a doctor can take specific steps to ensure that his practice is at or near the top of… Continue Reading The Basics Of Search Engine Optimization
Small businesses are considered the backbone of the American economy. The Conway Center for Family Business estimates that as much as 35 percent of Fortune 500 companies are family operated. In fact, it is thought… Continue Reading Small Business Success: Keep It All In The Family
The famous grocery store Whole Foods has recently announced a new nationwide marketing campaign, centering around new commercials that showcase the corporate values of the chain. Whole Foods has never needed to launch a national campaign… Continue Reading A Whole New Plan For Whole Foods