Many aspects of business have already made the jump from paper and print to online and digital. Companies that resist this change and are slow to match trends may suffer from lower profits and slower… Continue Reading Want To Get Ahead? Consider Video Marketing
Identifying a “brand” is an important step for any company. Building a brand sets the foundation of a company’s relationship with the customer base and the springboard for a profitable and growing business. “Brand” is… Continue Reading The Foundation Of Good Branding
It is estimated that consumers are exposed to hundreds of advertisements every day. From television commercials to Facebook ads, individuals are faced with an onslaught of constant visual “noise.” For this reason, businesses of all kinds… Continue Reading Sharpened focus leads to improved ads
I recently read a great article by Forbes that consisted of nothing more than a list of quotes and tips for entrepreneurs BY great entrepreneurs. It’s smart to learn from other people – when we do,… Continue Reading Tips To Become A Great Entrepreneur
Profiling consumers has become easier than ever in the last 15 years due to technology and our emotional interaction with the internet. Most of us – myself included – offer up our emotions… Continue Reading Facebook Probed Us! What the Experiment Means for Marketing
In an increasingly global economy, growing revenue will depend on successfully establishing a brand presence across many regions and cultures. Though it may be easier to use the same marketing campaign globally, it makes more… Continue Reading Market Locally, Profit Globally
The world of advertising and marketing looks much different than the popularized versions seen on TV. Many consumers do not believe in traditional marketing and up to 50 percent will rely on customer reviews and… Continue Reading Marketing for the Future: Tactics for 2014 and Beyond
1) They embrace their faith. Having faith ensures a life filled with hope, a life filled with purpose and life that has meaning. When I say “faith,” I’m not talking about faith in a person,… Continue Reading Ten Things Super Happy, Successful People Do That Too Many People Don’t