If you have owned or operated a business for any amount of time, you know that the path to success can be fraught with frustration, setbacks and complication. Obstacles are an inevitable part of any… Continue Reading Overcoming Obstacles In Business
The importance of providing quality customer service may be one of the more underrated keys to business success. Excellent customer service can lead to loyal customers and garner new business through word-of-mouth recommendations. People will often… Continue Reading The Importance of Customer Service
Do you own a service business? Chances are that at some point, you have struggled with securing new customers and finding a marketing plan that accurately conveys the message of your business. The success of… Continue Reading How To Grow A Service-Based Business
Companies and businesses often grapple with the correct way to market to consumers of different ethnic and cultural backgrounds. As the demographics of American consumers are shifting, and will continue to change dramatically, smart businesses… Continue Reading Marketing With A Multicultural Approach
January typically sees both business owners and individuals in a flurry of activity, making resolutions and eagerly setting out to achieve these new goals. However, change rarely comes easily, and by the time February… Continue Reading Finding And Sustaining Motivation
What is the benefit of a marketing plan if it does not reach the intended audience? Like the metaphorical tree falling in the forest, does it matter if there is no one around to hear… Continue Reading Finding And Reaching Your Target Audience
George Bernard Shaw once said, “The single biggest problem in communication is the illusion that it has taken place.” Communication is the foundation of any relationship, and effective communication is especially vital in the business… Continue Reading The Art Of Communication
In our previous blog, we explored what it means to be a small-business owner and pointed out that it may take more than simply inventing a new product or service. Being successful in the business world… Continue Reading What It Takes To Be Your Own Boss, Part Two