Profiling consumers has become easier than ever in the last 15 years due to technology and our emotional interaction with the internet. Most of us – myself included – offer up our emotions… Continue Reading Facebook Probed Us! What the Experiment Means for Marketing
The world of advertising and marketing looks much different than the popularized versions seen on TV. Many consumers do not believe in traditional marketing and up to 50 percent will rely on customer reviews and… Continue Reading Marketing for the Future: Tactics for 2014 and Beyond
Business 2 Communities Recent market research reveals that businesses that define the end consumer as a community have experienced increases in revenue of up to 31 percent over the last three years. Businesses have known for… Continue Reading The Psychology of Marketing — Why Specificity In Targeting Matters
You may have heard that Google vamped up some of its existing algorithms (and introduced one new one) in the mid to latter part of 2013. These “updates” have affected the way we in the… Continue Reading Google Algorithm Updates And You, Use Google To Your Advantage