As a freelance worker, online resources are one of the many ways you can search for and be found by new clients. Your online presence reveals a great deal about you, both personally and professionally, so it’s essential to always present your best self when creating accounts that potential clients can view. Revamping your online presence can ensure you’re easily found, accessible, and appealing to those who may wish to seek your services in the future.
Update your profile photos
Clients often like to see who they’re working with, so having up-to-date profile pics can help you find more work. Your profile photo doesn’t have to be from a professional photo shoot, but it should be clear and appropriate for a work setting. Choose a photo that shows your face in a well-lit setting and update your photo regularly.
Private your personal accounts
When your main source of income is from online clients, your online presence should remain neutral. Sometimes, even the most innocuous comment or like can be off-putting to certain clients. Avoid linking personal and professional social media accounts and consider making all personal accounts private.
Proofread everything
Mistakes in spelling, grammar, and punctuation can make a potential client look elsewhere. Go through all your online accounts thoroughly to look for errors. If you’re not comfortable with your abilities to correct these types of mistakes, consider hiring a proofreader or asking a knowledgeable friend or family member to help you. Attention to detail on your website and professional social media accounts shows that you care about how you present yourself to potential clients.
Your online profile is often the first impression provided to your potential clients. As a freelance worker, it’s important to present yourself and your goods or services consistently and professionally throughout all your online accounts. By using professional profile photos, separating your personal and professional social media, and proofreading all information you present to potential clients, you can increase your chances of finding more work through online resources.
