Social media is a great way to engage with target readers. But don’t make the mistake of neglecting to build an author website. Your website allows you to maintain an updated and active online presence that is controlled by you. A good website helps with branding and ensures your readers have access to the latest information relevant to current or upcoming projects. Take time to build a professional website to ensure your readers always know where to find you.
- Choosing your domain name – Your domain name will help or hinder readers seeking information about you. Most authors use their first and last name if it’s available. A domain name search can help you choose an alternative if someone has already registered a site under your name.
- Find a platform – Once you have your domain name, you must choose where you wish to host your website. Hosting sites offer different features and have varying fees. Compare prices and packages to find the best option for your needs.
- Design your website – If you’re savvy, you may wish to design your site without outside help. However, you want your website to look professional and fit your brand. If you’re not confident in your abilities, get some help from a website designer who can collaborate with you to create something engaging for your future readers.
- Add contact information – Your author website helps your readers find you on other platforms. Be sure to include links to your social media accounts and a contact form or email address. Consider setting up a newsletter to provide readers with the latest information about what you’re working on.
- Review before going live – As an author, you want your website to be flawless before it goes live. Review it yourself and have others look over it to find any flaws or areas for improvement.
A well-built author website gives you a more formal platform to share with readers. While social media engagement is important, your website acts as an official hub to share information about your current or future work. Maintain your website and keep it updated to give your readers a one-stop location where they can access links to your social media accounts, your professional bio, and a calendar of upcoming events or release dates.
