If you work in digital marketing, you’ve likely been exposed to many strategies for online marketing. Marketing funnels are used by many businesses to better understand their target market and reach it more effectively. If you’re looking for new ways to promote your clients’ products or services, understanding how to create a marketing funnel can help you provide better services to your clients.
What is a marketing funnel?
A marketing funnel is a strategy that can help you reach more potential customers. By understanding your clients’ target markets, you can build a marketing funnel that provides the information customers need to take action and purchase your clients’ goods or services. The marketing funnel provides an outline of the steps you need to take to reach potential customers through stages, from the beginning where the initial introduction is made through completion where the customer decides to make a purchase.
What are the stages in a marketing funnel?
Before you start building a marketing funnel, it’s important to understand more about the stages involved. The following information can help you decide whether a marketing funnel is the right strategy based on your clients’ needs and goals.
- Awareness – The awareness stage is when potential customers first become aware of your client’s brand. This awareness can come from customers’ seeing a blog post, online ad, or other promotional material that showcases your clients’ products or services.
- Interest – The next stage is when the customer gains enough information about your clients’ brand to become interested in knowing more. At this point, it’s important to provide valuable information to potential customers to maintain their interest and encourage them to move forward in the buying process.
- Desire – The desire stage is when the customer learns enough about your clients’ brand to make them want to purchase. They may do more in-depth research to gain information that will help them decide to make a purchase. This is why it’s important to provide accurate information that potential customers can access easily.
- Action – The action stage is when the customer makes a purchase. Marketing to those in the action stage can involve calls to action that encourage them to buy.
- Retention – Single purchases are not enough. Customers must be encouraged to purchase again during the retention stage.
Building a marketing funnel can help you better promote your clients’ products and services. Like other marketing strategies, the marketing funnel works in stages to gain awareness, interest, desired, action, and retention. Providing enough information for your clients’ potential customers ensures they have what they need to make an informed decision before making a purchase.
