In the digital age, those who work in marketing must learn to shift as technology changes. While the basics of marketing still apply, the way you market your clients’ products and services, and the platforms on which you market them, may be evolving. Learning how best to market on social media can help you stay up to date with the latest in marketing trends and those skills can help you stay relevant in your field.
Social media marketing
Many people turn to social media to see what’s trending and to understand what’s going on in the world. Generally, online users have a short attention span when it comes to viewing content, so social media allows them to scroll and click through quickly if something doesn’t catch their interest. Social media marketing requires you to create short ads, videos, and text that immediately catch the attention of your target market. If they’re bored or uninterested, it’s very easy for them to move on to the next slide or video. You must learn how to reel them in quickly to get them to continue to view your content.
Creating content for social media
Social media makes it easy for users to share content on different platforms so it’s important to use that to your advantage. Marketing on social media means you must catch the attention of viewers quickly before they scroll away. Short videos with catchy music and interesting visuals generally work well. Incorporate your clients’ product or service organically in a way that doesn’t feel like an ad. Encourage viewers to like, share, and repost your content. It’s helpful to create content that you can post on multiple social media platforms. Consider the demographics of your target market and use that information to understand which platforms they use most frequently so you know where to post.
Marketing tends to change as new trends and technologies gain popularity. It’s important to use these trends and technologies to your advantage so you can easily reach your clients’ target market. Learning how to market on social media is valuable if you want to reach people quickly and have your content shared over various platforms, increasing your client’s visibility.