When it comes to publishing content, whether online or in physical format, many people think large corporate publishers are all that matters. While these companies have a lot of clients and a lot of revenue, they aren’t the only publishers in the game. Small independent publishing companies are a vital part of the industry. While small companies can struggle when competing with publishers that are household names, there are plenty of reasons why people choose to work with and for smaller publishing companies.
An independent publisher doesn’t necessarily have to follow the same guidelines as large publishers. This freedom allows for greater creativity when working with up-and-coming clients. Employees of smaller publishers often find that flexibility and opportunity that comes from stepping away from the corporate world provides opportunities for working in a more creative and fulfilling environment.
Independent publishers can take some risks when it comes to working with clients on projects that could be considered too controversial or not mainstream enough for traditional publishing. Large publishers often choose projects based solely on how popular they believe it will be and how much money they can make. Corporate publishers already have a well-known name and reputation, so they may not be willing to risk working with unknown clients that don’t have a following. Independent publishers have the chance to become better known by working with clients on unique projects, helping the company and the client simultaneously.
Not all talented writers are given the chance to be published by the well-known corporate publishers. An independent publisher can take on those unique projects that others may pass on. Independent publishers are an integral part of online publishing and the publishing of physical materials. While they may not always produce the most popular or well-known content, the projects they do take on are often thought-provoking and no less important than the latest best-seller.