Do you know who you’re selling to? Have you identified your target audience and customer base? Without an accurate understanding of who it is you’re trying to reach, you could be walking blindly. It’s beneficial for the direction of your business and the future of your company to build a strong customer base. But first, you have to know who that is.
Growing a customer base starts with knowing who is most likely to want and benefit from the product or service you’re selling. This allows you to implement a targeted marketing strategy that will appeal to the right group of people. Casting a wide net can work to some degree, but you may be more successful when you know what you’re fishing for.
It‘s impossible to connect with your customer base when you don’t know who’s in it. Meaningful connection is the key to effective advertising and building a base of people who will patronize your business again and again. Ultimately, these are the people who will play a role in the long-term success of your company.
There are a few ways you can identify your target customers. Surveys, questionnaires and talking with people about your product can help you understand who is most interested. You can also get invaluable input about issues with your product and how you can improve it before it even hits the market. Getting to know your customers and what they really want is one of the most important benefits associated with the research stage of product and service development.
If you haven’t narrowed down your target audience and figured out how to better reach your target audience — take steps to do that now. It’s always better to have focus and intention as you market and advertise. You’re not going to sell to everyone, and that’s okay. Figure out who you are selling to, and put your effort into connecting with that specific demographic or group.
By Meagan Kerlin for Vertu Marketing LLC