When you create content for clients with different backgrounds and objectives, you may find yourself with requests to write about controversial topics. There are plenty of legitimate reasons why a client might request an article that includes potentially controversial information. Copywriters must make decisions on what they feel comfortable with and be ok with declining a job if it feels wrong to create such content. However, it’s also important to feel perfectly fine writing about controversial topics if you have no moral or ethical qualms about it. Understanding how to tackle controversial subjects is key in creating content for clients who may want to cause a stir or get people thinking outside societal norms.
Understand your client’s purpose
What is your client’s goal and how do they plan to use your content? By understanding this, you write better content that aligns with your client’s purpose and gives you an idea of the tone to use in your writing. By knowing whether your client is trying to provoke discussion, provide information, or simply encourage readers to think another way, you can create meaningful content with a clear purpose.
Be thorough in your research
When writing on a controversial topic, it’s important to do your research so you understand the facts surrounding that topic. Use data and verifiable information that can be backed up by reliable sources. You may wish to include links in your content that take the reader directly to the sources you used.
Stick to the facts
When presenting controversial information, it’s important to stick to the facts. Overly emotional content may not be seen as reliable. Be mindful of the words and language you use. Use an empathetic tone so those who may disagree with your content don’t feel attacked by it.
Sometimes copywriters may be asked to write controversial content. It’s a personal decision that must be made by each individual when deciding whether to create such content. If you choose to write about controversial subjects, do so in a way that presents verifiable facts. Use a neutral tone so your client’s information is presented in a way that shows empathy toward those who may have differing opinions.
