To say that 2020 has been an unusual year would be an understatement. This year has seen many people working remotely, going to school online and drastically reducing what they do outside the home. Your small business may not be an exception to this. Perhaps you’ve adjusted your operations to accommodate the changing needs of your customers, and you’ve managed fairly well despite the challenges. What do these changes mean for your business during the upcoming holiday season?
There will likely be no business as usual this year during the holidays. Things will continue to look different, and you will have to continue to make necessary adjustments to keep your business running smoothly. Some of the things you may want to implement include the following:
• Personalize your offerings: Treat each customer or client individually, giving him or her product selections, personalized package suggestions and more. Try to make each customer experience unique and pleasant, personally connecting whenever possible.
• Serve your community: This is going to be a difficult holiday season for many, and your business or staff may be a place where you can reach out and improve the circumstances of others.
• Reconsider what you offer: Perhaps you need to implement curbside pickup, online ordering, new products or updated services to match the needs of your clients during this time of year.
You can succeed during the holiday season if you understand that it will require adjustments and additional effort. This is not an easy year for anyone, but you can reach a place where you are able to look past the discomfort and frustration and find ways you can continue to achieve success. Things are difficult for small businesses of all kinds, but they are not impossible. You’ll just have to be flexible and remember that things will be “normal” again one day.
By Meagan Kerlin for Vertu Marketing LLC