Still think your mobile website is not that important? At least 90 percent of consumers use smartphones to make online purchases! In spite of this high percentage, over half of consumers who initiate a transaction on their smartphones ultimately abandon their initial purchase attempts. Most smaller businesses and startups do not have dedicated apps that can be downloaded onto smartphones, which makes the mobile website all the more important. Follow these three steps to improve your mobile sales and overall consumer shopping experience.
Hire a professional. In the early days of any business, most entrepreneurs become a jack of all trades and take on the work of several different positions. When it comes to websites, especially mobile versions, the DIY approach is usually not the best. Unless you have a background in digital arts or web design, this is one job best left to a professional.
Streamline the checkout process. This applies to both the computer and mobile version, but is especially important for consumers who are shopping from their phones. With an “abandoned cart” rate of about 56 percent, removing all obstacles to finalizing the order is necessary to cut down those numbers.
Ask for feedback. After the new mobile site has been up for a few weeks, utilize that email list and get some customer feedback. Not everyone will feel up to the task, but offering nominal rewards such as a certain percentage off future purchases is usually sufficient to get a good understanding of the user experience.
Consumers do not just shop from their computer desk at home anymore. With a smartphone, that perfect product is only a few fingertips away no matter where they are, and a transaction is just as likely to take place at a coffee shop or on the bus as it is from a home computer.
