Category Descriptions

The purpose of a category page is to establish an emotional connection between the customer and the company. The tone of the content is a large part of this. Category pages are integral when it comes to SEO and indexing. In fact, many experts agree that, for ecommerce, they are second only to your home page when it comes to SEO. If you’ve ever shopped online, you know how vital category descriptions can be. This is especially true with extensive product lines that may have similarities that require differentiation and clarity. Category descriptions are important tools to help define and explain certain information to your readers while at the same time, helping your potential clients develop a level of trust in your brand – and shoppers don’t become buyers unless they trust a brand enough to spend their hard-earned money on that brand’s products and services. So, category descriptions can not only help categorize large numbers of products you may list on your website, allowing your customers to search more specifically and locate their desired product more easily, but they can also create your brand’s culture and become a key part of your unique selling point.

Quality category descriptions can help a customer make purchasing decisions or compel him or her to keep reading. Category descriptions are usually no longer than a few hundred words, and though it’s a small plot, it’s prime real estate that should be handled with care — and we will custom-tailor this service to meet your needs. All descriptions are original content, individually written by our expert team and crafted to your specifications.

FREE Editing

An extra layer of proofreading is included on all our products.

This product includes SEO Work

We provide a Title Tag and Meta Description

We write around a keyword or keyphrase

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All fields are required unless noted as optional. If your request exceeds our system-limited counts, you can always submit your need as multiple orders, or pop on over to explore our Integrated Service where you will have the option to get a quote.

  • Pricing

    $2 for every 50 words, not to exceed 1000 words per description.

    It looks like you need quite a bit of content. Check out our integrated service to see if it better fits your needs.

    Who are we writing for?

    Note: you will be asked to provide specific instructions for each item below. Use this space to provide a broad overview of who you are, and what your needs and goals are for this order. 

    URLs of product categories you'd like us to emulate.

    Helpful hints: Age Range, Gender, Ethnicity, Education (highest level completed), Employment Status, Profession, Location (specific place or rural v.s urban), Marital Status, Household Income, Children, Hobbies, Aspirations.

    Helpful hints: Should we include specific content? Are there things we should avoid? Where can we go to learn more about this category of products?