If you have a blog, website, or create any other content online for profit, you’re likely aware of affiliate links. Many content creators use affiliate links as a passive method of making extra income. While affiliate links can be useful, it’s important to be aware of the pros and cons of using these when deciding whether you want to use them to generate more income.
Benefits of affiliate links
One of the main benefits of affiliate links is that they require very little effort on your part. Once you have the link information, you simply add it to your online content so users can click through your link. There are many companies out there that will allow you to link to their products to earn a commission each time someone purchases through your link. A well-placed and relevant affiliate link can earn you passive income and help you establish your reputation as a reliable online personality.
Issues that can arise from the use of affiliate links
It’s important to vet companies before choosing to work with them. Many influencers are now finding that overusing affiliate links, especially when the product or service does not vibe with their usual content, can be a major turnoff for those viewing their content. Some people are becoming overwhelmed with the constant barrage of links asking them to buy something when they’re simply looking for information or entertainment. Linking to products or services you would actually use yourself helps keep your image relatable and trustworthy.
Affiliate links have been around for years and they seem to be continuing to be a popular way for online personalities to earn an income. The overuse of affiliate links, however, can be off-putting. To keep your target audience happy, and maintain a reliable image, vet your sources and work with companies that you believe in and link to products you would buy even without the kickback.
