A hallmark mistake that many new affiliate marketers stumble into is spreading themselves far too thin. They sign up for every program possible and hock products with which they are unfamiliar in unorganized and difficult-to-read blog posts, most of which turn customers away rather than draw their attention.
Starting out in the world of affiliate sales is, admittedly, an exciting prospect, but that excitement too often translates in a lack of focus or direction. Even if you have already set out on your journey as an affiliate marketer, you can still implement the following to get your earnings back on track.
Try starting off with one or two products or companies with which you are already familiar and that you actually enjoy. Familiarity with a product is essential to creating content that compels customers to click on affiliate links, and if you have too many products with which you are working, that sense of familiarity goes straight down the toilet. Create time solely dedicated to getting to know these products.
Quality not Quantity
This applies to friends, technology and affiliate sales, and it is something that you will need to remember. This concept ties in with remaining focused, as you can churn out 10, 20 or even 30 pieces of content and never garner a single click; however, one solid piece of content can become something with which your competitors simply cannot compete. Create guides, how-tos and even do-it-yourself articles that tie in with an affiliate product. The more helpful and useful customers find your content, the more worthwhile they will find following the affiliate link.
The break down is this: affiliate marketing should create real sales and repeat customers, so high-quality content is without a doubt one of the most important foundations for affiliate marketers to create. Once you establish yourself as a trusted provider of quality content, you can consider slowly expanding to other products, but when starting as a newbie, keep your material and your content as focused as possible.