Whether your purpose is to provide education to the underprivileged, to help others realize their goals or to create a new piece of tech that will revolutionize the future, it can be utilized to create a growing and thriving startup.
Before romanticizing the notion too much, it is important to remember that starting a new business still takes a certain amount of work and effort that is not erased simply because you are also working within your passion and purpose. However, with the right techniques, you can keep your purpose working for you to help push your business forward.
The Business Plan
Okay, so all that hard work and effort is still there, but it can be easier and even more enjoyable when you know that you are not just working for a good cause, you are working for a purpose. Instead of starting a business with a purpose in mind, let the purpose be the foundation upon which everything else is built. This means that your purpose needs to be clear from the very beginning, so make sure it makes an appearance in the business plan.
If your purpose is not shining through the products, then it is not working for you. Think of your purpose as what makes you feel most alive or thrilled, and ask yourself if your product is doing the same. If not, then your customers will not either. All of the flashy websites and target marketing in the world cannot make up for a product that is subpar or lacking in some way.
If you built your business in the online world, be prepared to start interacting there. Consumers expect their favorite brands, businesses and companies to play an active role online, mostly through social media. A few funny quips posted on Twitter or a viral photo or two shared on Facebook are not enough to get your target demographic excited and pumped about not only your products, but about what you are doing. Make sure your online presence counts.
If your business is floundering, take a moment to step back and ask yourself the following: Is my purpose working for me?