When you write online content, you must use reliable sources to back up your words. Whether you’re a copywriter, a blogger, or someone who writes content on social media, using bad sources can quickly ruin your reputation. But sometimes it’s hard to tell whether a source is providing good information, which is why it’s essential for writers to know how to vet sources.
Finding reliable sources
There are some criteria often used in scholastic research that may also prove useful to writers in general. First, consider the timeliness of the source’s information. In some cases, the date the source was published may not matter, but in other cases, current information is desirable. If the source uses links, check that they are up-to-date and functional. Be sure to use sources that provide links to statistical data when applicable.
Accuracy in information
Accuracy is key when citing a source in your writing. If you rely on a source that provides inaccurate information, that not only reflects on you as a writer but can make your client look bad too. When vetting sources, consider the authority of the person or entity that published the source. Are they honest, independent, and objective? Do they provide non-biased information? When reading the source, be sure that the data provided is appropriate to the content you’re writing. Content written for professional blogs may require a different tone and reading level than content written for lifestyle blogs or general social media posts.
The sources you use when writing content online can impact your reputation. Using good sources with reliable information means that you care about providing useful and honest information to your reader. No matter what content you write, it’s important to properly vet your sources to check for accuracy, timeliness, and usefulness in the purpose of your writing.
