If you work in digital marketing, you’re likely aware of the term “lead generation” but you may think of it as a term used more often in sales than marketing. However, lead generation is also often used in marketing to find new possible leads for clients. If you understand lead generation and know some tips for improving your lead generation strategies, you become more valuable to your clients. Learn more about lead generation so you can add that skill to your resume and provide better service to your clients.
What is lead generation?
Lead generation is the process in which you encourage your clients’ potential customers to become interested in their product or service. Ideally, these leads gain sales for your clients and convert them from potential customers to paying customers. Lead generation involves skills you already have as a digital marketer. You must understand the target market and know what they value in a product or service. You can then use this information to generate leads.
Tips for successful lead generation
Leads can range from cold, where customers have zero information about your clients’ products or services, to hot where customers have already shown interest. You can generate leads online through social media, ads, email, and other online platforms. To generate leads, you must understand your clients’ goals. Consider both their short-term and long-term goals for growth and revenue. Use information from your clients to create a profile of their ideal customer, then learn about that customer’s buying habits to decide how best to market to them and encourage them to engage with your clients.
Lead generation is one of many skills you can learn to increase your value as a digital marketer. Knowing how to generate leads for your clients shows them that you understand their target market and are aware of what they’re looking for when deciding on purchasing new products or services. Work closely with your clients to establish a customer profile that you can use to create marketing strategies that encourage those customers to make a purchase.
