Is Video Still An Effective Marketing Tool?


If you have been on social media for more than 30 seconds, you have most likely seen the overabundance of videos, Instagram stories and other types of video messages that are on virtually every platform. Savvy business owners have already grabbed onto the idea of using social media as a powerful, and very inexpensive, marketing tool. While it is easy to get caught up in social media trends, like Instagram or Facebook stories, or other fads on social media, it’s important not to overlook the simple effectiveness of videos on your website. Consumers still find value in informative or entertaining videos when looking at websites, and including videos can be a great way to connect with potential customers.

Video is a fantastic way to enhance your business website, and it is a powerful way to increase engagement. When used in the right way, it can also lead to sales conversions. Many businesses use videos on the homepage. This catches the attention of a site visitor, and it can compel him or her to visit other pages of the site. This is a great way to engage, but videos are quite useful and effective on other pages of the sight, too.

A website that has videos on multiple pages typically has better sales. This type of marketing tool helps people emotionally engage with your brand and gives them a break from only reading blocks of content. In addition to home page videos, it may also boost your site engagement to have videos on your About page or on any pages explaining or using your products. Including videos can also make pages seem more organized and more visually appealing.

Social media and videos on social media are trendy and effective, but don’t forget to implement them on your website as well. If your site traffic is low or not resulting in sales conversions, try including more video to engage better and get your money’s worth out of your site.

By Meagan Kerlin for Vertu Marketing LLC

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