In order to succeed in business, you have to convince people to buy your products or pay for your services. This is an incredibly simple concept, but it’s one that can be complex, expensive and frustrating in practice. It’s tempting to want to attract attention by blowing the socks off the competition and wowing your prospective customers by offering the next big thing; however, that’s often not the best approach. Instead of focusing on being the next big thing, focus instead on offering products and services that actually matter to the consumer. Offering value is what is going to set your business apart, not offering what’s trendy, spectacular or popular at the moment.
That is not to say that it’s not important to offer products that people want, but if you want repeat customers, offer something that will add value to their lives, one way or the other. People will typically buy something that is trendy just one time, but they will return again and again to the things that make their lives better, easier or more manageable. In order to create, build or offer a standout product, you will need to do the following:
- Take a good look at your market. What do they truly need? Are there other companies already actively saturating the market with similar products or services? Look at what is working, what isn’t working and what is lacking before you dive in.
- Try to find solutions to common problems. One of the best ways to add value to someone’s life is to find a solution to a problem or meet a need. What kind of things do people need to make their lives better? Are you able to meet needs in a unique, accessible way?
- Know your niche. People do not expect your company to be all things to them, all of the time. You do not have to feel compelled to meet every single need you see in your target market; you just have to do your one thing really, really well.
Products and services that actually matter to the consumer are going to be the reason why your business flourishes long into the future. Don’t worry about being the next big thing, but instead, focus on being the thing that adds value to the lives of your customers.
By Meagan Kerlin for Vertu Marketing LLC