How important is the book blurb? It’s often the first thing readers see beyond the title and cover art, so it can leave a lasting impression. Many readers look at the blurb to decide whether to read a book. Your blurb can either make your book stand out against all the others on the shelves or leave readers moving on to the next book. While you can write your own blurb, many authors look to others for the back-of-the-book endorsement.
Who should write your blurb
Authors have the option to write their own blurb, but many opt to seek an outside source for a different perspective. You can ask another author, someone who works in the industry, or a celebrity or well-known figure to write your blurb. If you’re working with a publisher, they may also influence or choose who writes your blurb.
Elements of a well-written blurb
A well-written blurb gives readers just enough information to make them want to read your book. The blurb may contain a brief intro to your book, or the blurb writer’s feelings or comments about your work. The first line in a book’s blurb is generally the most important as it will influence readers in a positive or negative way. While blurbs are generally only 150-200 words, a lot can be said in that single paragraph that can greatly impact the success of your book.
As a first-time author, don’t discount the value of a good blurb, as it can influence your target readers to choose your book among all the others available. A well-written blurb can help your readers know what to expect when they pick up your book for the first time. Whether you write your own blurb or seek an endorsement elsewhere, don’t undervalue an enticing blurb if you want to reach as many readers as possible.
