Have you noticed more videos on your Facebook newsfeed? That’s no happy accident. Facebook has been pushing the video component of their platform for a while, which has led to an increase of businesses and entrepreneurs using video to boost customer engagement and increase exposure.
If you aren’t using video as part of your marketing strategy, you are already behind…but don’t worry. You can catch up. Fortunately, you do not have to have a degree in graphic design or video editing to make Facebook Video work for you. Instead of just making a straight sales pitch in video form, consider how you can also use the auto-play feature on Facebook to do the following:
- Educate your customers about your products or services
- Use humor or positivity to gain exposure and establish rapport with potential clients
- Entertain viewers (because humor is always a good choice)
- Use videos to get more clicks from Facebook ads
It’s clear that Facebook users are creating and sharing more content than ever before. Social media trends are basically free marketing gold, and if you can gain exposure by appealing to the current wants of your customer base, your business will benefit. If the customers you hope to reach are using Instagram, get on Instagram. If statistics indicate that Facebook video is a powerful and effective tool for both private users and business, then get on it, by golly.
There has been a 75 percent increase in the viewing and sharing of videos on Facebook in the last year. From a marketing perspective, this should certainly catch your attention because Facebook is free. It costs you NO MONEY to set up a business page, ask for “likes” and start posting videos to your page. The opportunity for increased exposure and more website clicks through smart and effective use of your your Facebook business page is just too good to be left on the table — so don’t wait to get started.
By Meagan Kerlin for Vertu Marketing LLC