Email: The Missing Link In Your Digital Marketing Plan


In terms of your digital marketing plan, your list of email subscribers is pure gold. Many entrepreneurs overlook the importance of building this list, but having a growing list of subscribers is a good thing, because it means you will make more money, which is kind of the point, right? No matter how passionate you feel about your craft, products and services, you have to make money to stay afloat, and, believe it or not, your list can play a role in your success.

Social media marketing is critical, but email still has higher conversion rates. This means it does a better job of turning your potential clients into paying customers. It may not be as flashy as a Facebook Live video, but it is personal, effective and allows you to target a very specific audience. It is also important to note that if someone subscribes to your emails or provides you with their email address, it indicates that there is already an interest in your business— and this is good news! Studies indicate that as many as 90 percent of people with an email account check it on a daily basis, which means you have the ability to send purposeful, fresh content to your potential clients on a regular basis.

Facebook, Instagram and other social media platforms frequently used for digital marketing purposes often change their algorithms and rules, but email is constant. It’s not going anywhere and it’s incredibly simple to use. In fact, while social media is a great way to instantly connect with followers, email allows you an opportunity to connect without concerns involving boosting posts or other nuances of social media marketing. Consider the email component of your marketing strategy a long-term investment that will pay off significantly in the future.

Through your website, your blog and social media pages, you can incorporate opt-in forms, allowing followers to subscribe to your email list with just a few clicks. This is fairly simple, and one of the most effective ways to turn website or page visitors into paying customers. Do not overlook the financial potential in your email list, but work to build it and use it as a way to grow your business.

By Meagan Kerlin for Vertu Marketing LLC

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